Reports

1-7 of 7 results
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
    +vat
    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Report 10.30.2017

    Internet Media: it's time to measure up!

    €190.00
    +vat
    The advertising segment is worth 2.36 billion euros and is driving the Internet Media market, which grew by 11% in 2016. Internet Advertising is up against a challenge of its own. To take a leap in quality and attract more money, it must be prepared to parade its efficiency.
    Observatory Internet Media
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    Report 07.28.2016

    Internet Media: market scenario, current dynamics and opportunities for Media Companies

    €110.00
    +vat
    After years of contraction, in 2015 the Italian Media market shows a moderate growth, closing at 15.3 billion euros, in line with 2014 results. The highest growth is registered by Internet Media with nearly 2.3 billion euros, but what are the main current market phenomena and trends?
    Observatory Internet Media
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
    +vat
    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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    Report 09.15.2015

    Internet Media: Market overview and challenges for the Media Company

    €110.00
    +vat
    In 2014, the overall market of media closed the year at 15.2 billion Euros, a drop of 1% on 2013. The market of internet media is still growing, nearly at 2 billion Euros, therefore reaching 14% of all channels. Looking at the advertising part, the internet has been the second channel in terms of advertising for the last two years in Italy, having overtaken press in 2013. In 2015, it is potentially worth 30% of the total advertising market.
    Observatory Internet Media
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