Reports

1-7 of 7 results
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    Report 02.05.2020

    At full Mobile speed!

    €190.00
    +vat
    The relevance that the Mobile channel is gaining in the relationship process between company and consumer clearly emerges from these elements: high number of Mobile Surfers; pervasive impact of the Mobile channel in all sectors and all purchasing process stages; continuous technology innovations of the channel (such as augmented reality, biometrics, etc.) enabling services and a customer experience that would not be possible through other contact points.
    Observatory Mobile B2c Strategy
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Report 04.18.2018

    An ever more Mobile customer journey: ready for the next level?

    €190.00
    +vat
    The relevance that Mobile technology is gaining in the relationship between company and consumer is apparent from these elements: high number of Mobile Surfers and the specificities of their online behavior; the pervasive impact of Mobile technology in all sectors and all stages of the purchasing process; the channel’s continuous technological evolutions (such as augmented reality, biometrics, voice recognition, ultra-broadband connectivity, etc.), enabling services and customer experiences that would not be possible through other points of contact. These points clearly show companies the urgency of questioning themselves on which opportunities should be leveraged, and of developing an appropriate channel strategy.
    Observatory Mobile B2c Strategy
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Report 07.19.2017

    Mobile think out of the box

    €190.00
    +vat
    The Report analyses the role of Mobile for 170 medium to large Italian companies identifying 5 different behaviour clusters in their approach to Mobile transformation.
    Observatory Mobile B2c Strategy
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    Report 10.03.2016

    Push Notifications: Objectives and Reference Players

    €110.00
    +vat
    The growing number of Mobile devices around the world and the increasing time spent by smartphone users online opens the doors for companies to find new ways for contacting their customers. In this landscape, push notifications are a strategic communication tool to reach mobile users.
    Observatory Mobile B2c Strategy
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
    +vat
    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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