Reports

1-15 of 21 results
  • Icon
    Report 04.03.2019

    Omnichannel Customer Experience: the way to maturity

    €190.00
    +vat
    The goal of the Report is to present in detail the pillars of reference at the base of a company transformation in omnichannel terms (Strategy and Vision, Organization, Data, Technology), outlining how companies should be structured and change the organization to ensure users have an integrated and consistent experience across different touchpoints. The report also provides a description of the goals and possible benefits of an approach of this type and related result measuring KPI.
    Observatory Omnichannel Customer Experience
    Share:
    Buy
  • Icon
    Report 04.02.2019

    The Italian Digital Route to the Future of Tourism

    €190.00
    +vat
    The impact of digital technology on the tourism sector continues to increase. At all levels of governance, companies need to acquire the best digital competence to attract and manage tourist flows and guarantee an excellent and lasting experience. The assets available are considerable, but they have not yet been fully appreciated: in-destination activities, food and agri-food, art and culture, fashion and design, sport and entertainment, nature. How should the players compete to attract the flow of digital tourists?
    Observatory Digital Innovation in Tourism
    Share:
    Buy
  • Icon
    Report 01.28.2019

    Big Data: Fast & Smart

    €190.00
    +vat
    The awareness of the opportunities that can be derived from Big Data Analytics has been in relentless growth for some years now. This Report provides an overview of the dynamics of the Analytics phenomenon in Italy, showing market figures, the key spending areas, the spread of Data Science skills. The Report also contains a study of SMBs and startups.
    Observatory Big Data & Business Analytics
    Share:
    Buy
  • Icon
    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
    +vat
    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
    Share:
    Buy
  • Icon
    Report 09.14.2018

    Omnichannel Customer Experience: the difference between words and deeds

    €190.00
    +vat
    The goal of the Report is presenting the frame of reference at the base of an omnichannel strategy by clearly outlining the steps to be implemented to ensure a consistent and integrated experience for users on multiple points of contact. Also described in the report are the goals and possible benefits made available by adopting such an approach. Furthermore, the impacts on the organization will be illustrated and, therefore, what transformations must be initiated also in this regard. The state of the art of large and medium large Italian companies is summarized for each topic through the results of a survey conducted on over 120 companies.
    Observatory
    Share:
    Buy
  • Icon
    Report 07.19.2018

    Hi-tech Startups Observatory Annual Report - Italy 2017, Fifth Edition

    €190.00
    +vat
    The Report provides an overview of the main actors in the Italian hi-tech startup ecosystem; analyzes the investments in startups by both formal and informal investors; investigates the strategies of localization, internationalization and collaborations with incumbents of Italian hi-tech startups; and describes the most significant cases in terms of funding received, revenues and exits.
    Observatory Hi-Tech Start-up
    Share:
    Buy
  • Icon
    Report 07.04.2018

    Tools and Safeguards for increasingly sustainable gaming: Data and analysis of the Online Gaming sector in Italy

    €190.00
    +vat
    The digitalization process, the upgrading of broadband connections and the growth in the number of smartphones have influenced consumer behaviour, shaping the development of the Online Gaming sector. The regulated market is growing, as it succeeds in taking more and more players away from illegal sites. It is also increasing awareness of social sustainability in the sector by enhancing tools to safeguard players.
    Observatory Online Gaming
    Share:
    Buy
  • Icon
    Report 05.31.2017

    Online Gaming: Growth of the legitimate circuit

    €190.00
    +vat
    Opposing unlawful gaming, offer extension, taxation based on expenditure and rules to safeguard players have all led to the recovery of most of the unofficial ‘activity’ with a consequent increase of gaming flows in the Italian legitimate circuit. With the advancements of the regulatory and gaming framework the sector’s attractiveness has increased and over recent years there have been two major developments: Italian players have returned to the legitimate circuit and the entry in the Italian market of big international operators that have brought their base of Italian clients with them.
    Observatory Online Gaming
    Share:
    Buy
  • Icon
    Report 01.11.2017

    2015 Startup Annual Report - Third Edition

    €110.00
    +vat
    The Report shows an up-to-date snapshot of the main players of Italy's hi-tech startup ecosystem; it analyses investments in startups by institutional investors; it examines the profile of Italian hi-tech startup founders; it describes the most significant cases in terms of received financing, revenue and exit.
    Observatory Hi-Tech Start-up
    Share:
    Buy
  • Icon
    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
    +vat
    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
    Share:
    Buy
  • Icon
    Report 01.11.2016

    Overview of Digital Innovation in Retail: in search of value

    €110.00
    +vat
    Retailers face a series of challenges. On the one side, Italian consumers are ever more digitally aware, on the other increasingly burdensome management of back-end processes, due in part to the greater range on offer and in part to the shorter average life-cycle of the products. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
    Share:
    Buy
  • Icon
    Report 11.10.2015

    Tourism? ... The Digital Traveller

    €110.00
    +vat
    In the report, the sector of tourism in Italy is analysed with focus on: size and trends of the digital markets; the behaviour of the Italian digital tourist; the role of the digital system in travel agencies; Italian hospitality facilities and destinations. Additionally, we considered the various digital tools used in Italian agencies to manage business travel. Data gathered from the market and current trends led to high level critical analysis to pin point the strategic importance of innovation and digital tools.
    Observatory Digital Innovation in Tourism
    Share:
    Buy
  • Icon
    Report 10.27.2015

    The potential of Big Data in Marketing and Social Analytics

    €110.00
    +vat
    Big Data allow companies to gain a much deeper understanding of their customers than in the past. This is why marketing is the greatest utiliser of Big Data Analytics solutions, according to Italian CIOs.
    Observatory Big Data & Business Analytics
    Share:
    Buy
  • Icon
    Report 09.23.2015

    The Italian Startup Ecosystem: who is who - 2014 (2nd Edition)

    €110.00
    +vat
    "The Italian Startup Ecosystem: Who's Who" provides an updated snapshot of the startup ecosystem in our Country.
    Observatory Hi-Tech Start-up
    Share:
    Buy
  • Icon
    Report 09.15.2015

    Internet Media: Market overview and challenges for the Media Company

    €110.00
    +vat
    In 2014, the overall market of media closed the year at 15.2 billion Euros, a drop of 1% on 2013. The market of internet media is still growing, nearly at 2 billion Euros, therefore reaching 14% of all channels. Looking at the advertising part, the internet has been the second channel in terms of advertising for the last two years in Italy, having overtaken press in 2013. In 2015, it is potentially worth 30% of the total advertising market.
    Observatory Internet Media
    Share:
    Buy
< Previous