Push Notifications: Objectives and Reference Players


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  • Date October 03, 2016
  • Observatory Mobile B2c Strategy
  • Language Italian English
  • Pages 22
  • Type Business Scenario

Responds to...

  • What role can push notifications play in the company-consumer relationship?
  • Which objectives can be achieved by using push notifications as a tool?
  • What are the technical features that distinguish the various services for sending push notifications?
  • What are the main differences among the solutions on the market?


The report describes push notifications, their role, features and how they work, analysing the market of reference and the leading international players that offer and manage these services. By mapping the providers considered, the study identifies and examines the main differences between the various solutions being offered.


  1. The diffusion of Mobile use among consumers
  2. Definition and role of Push Notifications
  3. Technical features of Push Notifications
  4. Push Notification market players