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Penetration rate of Mobile Commerce B2c in Italy, 2013-2018


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  • Date September 10, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Sales/Services 


The line chart shows the value timeline of the Mobile Commerce penetration rate over B2c eCommerce demand in Italy.
Note: "Mobile Commerce" purchases means the value of online purchases via Smartphone, both through Applications and mSite. Including VAT and net of returns. Not included in the scope of analysis are online payments, home banking and financial operations, digital contents, and gambling.