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- October 15, 2018
- eCommerce B2c
In 2018 the value of online purchases worldwide should exceed 2,500 billion euros (approximately +20% from 2017). In Italy, in 2018, the value of eCommerce B2c demand is 27.4 billion euros (+16%). This achievement is the result of different dynamics. On one hand there are products that finally express their online potential: in 2018 purchases exceed 15 billion euros, +25% compared to 2017. On the other, there are services that, having entered a stage of maturity, grow at a slower pace (+6%), and are worth 12 billion euros. But what determines the development of eCommerce for Companies and for the Country System?
In the more mature markets, eCommerce has already become a channel of primary importance for generating sales. In China or in UK, for example, of every €100 spent by consumers, €20 (...)
The B2c eCommerce growth goes continues: in 2018 the value of online purchases in the world is expected to exceed 2,500 billion euros (+20% compared to 2017).
In Italy, the value (...)