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B2c eCommerce demand in Italy by payment mode, 2018


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  • Date September 10, 2019
  • Observatory eCommerce B2c
  • Language English
  • Function Marketing/Communications Supply Chain/Logistics Sales/Services  Operations


The pie chart shows the value breakdown of B2c eCommerce purchases in Italy by payment mode.
Note: the base value refers to B2c eCommerce platforms online transactions, including VAT and net of returns. Not included in the scope of analysis are online payments, home banking and financial operations, digital contents, and gambling.