You have not consented to the processing of your personal information by one of the Observatory. If you proceed we will no longer be able to invite you to our Workshops
To download the high-resolution infographic login in
B2C E-commerce is progressively becoming more relevant and its scope has gradually become less restricted or confined. We expect the value generated from online purchases worldwide to be over 2 trillion euros in 2017 and that the main markets will be China, USA and Europe.
A number of significant factors for e-commerce took place in 2017, which highlighted both the opportunities and the threats linked to its expansion. First of all, 2017 was the year when many alliances were struck between e-commerce merchants and operators of all kinds to make common cause in developing a particular technology and/or expanding their commercial reach. In second place, 2017 was the year when a number of technological trends took hold, having the aim of simplifying the online customer experience. In addition, many e-commerce dates gained “sacred” status, including Single Day in China and Black Friday and Cyber Monday in the USA. Lastly, 2017 was a year of fierce debate on the effects of online commerce for the traditional sector.
The perception is that we are at a momentous juncture of discontinuity that is not simple to interpret or, as a consequence, to overcome. This is especially true for the Italian market.
In 2017, online purchases made by Italian consumers grew by 17% and are now worth more than 23.6 billion euros. Products (worth 12.2 billion euros) grew by 28% in 2017, and, for the first time, this sector is above Services (+7%, 11.4 billion euros). Tourism confirms its place as primary sector (9.2 billion euros, +7%), followed by Computing & Consumer Electronics (4 billion euros, +28%) and Clothing (2.5 billion euros, +28%). Among the emerging sectors, the most important are Furnishing & Home Living and Food & Grocery, which together account for nearly 1.8 billion euros.
There are now 22 million web shoppers, 10% more in 2017 than previously.
In 2017, one third of e-commerce purchases, value-wise, were made on a smartphone or tablet. The share of purchases using these devices has increased five-fold in just five years and mainly comes from smartphones, which generated over 5.8 billion euros, up by 65%.
In the more mature markets, eCommerce has already become a channel of primary importance for generating sales. In China or in UK, for example, of every €100 spent by consumers, €20 (...)
The B2c eCommerce growth goes continues: in 2018 the value of online purchases in the world is expected to exceed 2,500 billion euros (+20% compared to 2017).
In Italy, the value (...)