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In the latest DESI ranking, — the European Commission Index that measures the progress of European Countries in the digitalization of the economy and of society — over 29 European Countries, Italy is 25th but it is also among the Countries with the highest growth rate from 2013 to 2015 (+19.7%).
The study of the Countries that prior to us have undertaken profound digital transformations, confirms that:
- to accelerate the implementation of AD the public and private sectors have to collaborate more and better;
- the digitalization of a Country is strictly related to its economic, social, industrial growth and degree of lawfulness. It is therefore necessary to invest in digitalization to bridge the gap that separates us from other European Countries;
- European directives – implemented in the new public contracts code – offer new collaboration opportunities between the PS and companies that are aiming for digital innovation. It is however necessary to monitor the approval of regulations that will enable it to become fully operational in order to avoid the new code from hindering collaborations between PS and companies.
Locally, practically all Italian Regions have a fully defined Digital Agenda implementation strategy. Their DESI position, however, is almost always lower than the European average, with the major gap registered in the area of connectivity. There are still differences between Northern and Southern regions, but they are less significant than the Country's overall delay. Broadband coverage is also heterogeneous.
The Internet Media (advertising and pay) market has grown also in 2017: +14%. Driving the growth is, in particular, the advertising component, which is worth nearly 2.7 billion euros (...)
2017 witnessed a growth in the curiosity and interest of Italians towards Mobile Payment & Commerce. The arrival on the Italian market of the first big international player, Apple (...)