Publications

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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
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    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Report 08.27.2018

    Digital Export, to each their own channel!

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    The digital channel is becoming increasingly relevant to access international markets and represents an undoubtedly interesting opportunity at global level. How to seize it?
    Observatory Digital Export
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    Report 07.16.2018

    Supply Chain Finance: towards new perspectives

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    Despite the economic upturn, Italy still has the dubious honour of having the largest potential market for Supply Chain Finance in Europe. How is the market (potential and served) for SCF solutions evolving in Italy and in Europe? What business models do the new startups in the sector use? How can new players, such as logistics service providers, find business opportunities in SCF? What is the evolutionary outlook for SCF, considering the impact of digital innovation?
    Observatory Supply Chain Finance
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Infographics 03.22.2018

    Digital Export, to each their own channel!

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    The digital channel is clearly becoming more important for accessing international markets and undoubtedly represents an interesting opportunity at global level. How to seize it?
    Observatory Digital Export
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    Infographics 03.15.2018

    Supply Chain Finance: towards new perspectives

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    There are new, innovative solutions appearing on the market, how do I choose the best one for my business? What role do new participants, such as logistics service providers, play? Technology for SCF: is it an enabler, or a strategic component? What are the current trends, in what directions are things evolving?
    Observatory Supply Chain Finance
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    Infographics 10.30.2017

    Internet Media: it's time to measure up!

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    For the first time, after years of contraction, in 2016 the media market - which includes TV, press and internet - closed the year up by 3%, reaching a peak of 15.8 billion euros. Internet Media grew by 11%, an area consisting of online advertising and expenditure by customers on media content for PC, smartphone, tablet and smart connected TV.
    Observatory Internet Media
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    Report 10.30.2017

    Internet Media: it's time to measure up!

    €190.00
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    The advertising segment is worth 2.36 billion euros and is driving the Internet Media market, which grew by 11% in 2016. Internet Advertising is up against a challenge of its own. To take a leap in quality and attract more money, it must be prepared to parade its efficiency.
    Observatory Internet Media
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    Report 09.22.2017

    Supply Chain Finance: tomorrow is already here!

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    The Italian context appears to be extremely attractive for the Supply Chain Finance market, especially due to the outstanding amount of working capital of Italian companies. However, some elements of investigation are necessary. Who are different actors that are entering this world? Which are their business models? Which are the costs and benefits of SCF solutions? How does a company choose the best solution for their suppliers? Which are the different sources of information that need to be taken into account when implementing a SCF solution?
    Observatory Supply Chain Finance
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    Report 09.07.2017

    Online exports: a challenge, many opportunities

    €190.00
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    Digital export, moving between challenges and new opportunities requires education, competences, disposition to change and adequate investments.
    Observatory Digital Export
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    Infographics 08.28.2017

    Digital export: a challenge, many opportunities

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    Digital export, moving between challenges and new opportunities requires training, competences, disposition to change and adequate investments. Here is the 2016-17 Research of the Export Observatory promoted by the School of Management del Politecnico di Milano.
    Observatory Digital Export
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    Infographics 07.20.2017

    Supply Chain Finance: Tomorrow is already here!

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    What is the value of the Net Operating Working Capital of Italian companies? How is it broken down? What is the cash to cash value of Italian companies? What is it composed of? What does it look like when compared to the European situation? What is the Value of the SCF potential and served markets? What approach do startups have to SCF?
    Observatory Supply Chain Finance
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 12.20.2016

    Internet Media: without data everything is just a personal opinion

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    After many years of contraction, the Italian Media market (pay and advertising) closes 2015 at 15.3 billion euros, in line with 2014. Internet Media register the highest growth (+11%) reaching almost 2.3 billion euros. 95% of this market is closely linked to advertising; with an overall value of 2.15 billion euros, Internet consolidates its positions as second advertising media with a 29% share, behind Television, worth 49%. Also rising (+24%) are Internet Media paid contents (streaming video and music subscriptions and online news) but absolute values are still low (112 million euros in 2015).
    Observatory Internet Media
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    Report 09.22.2016

    Supply chain finance: opportunities in the Italian market?

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    A big gap exists between the real world of business and financial word and this is an issue especially for small and medium-sized businesses (SMEBs), looking for new liquidity and credit access opportunities. But which are the main existing Supply Chain Finance solutions? What is the real value of the Supply Chain Finance market in Italy? Who are the main providers and how is the Italian situation compared to other countries?
    Observatory Supply Chain Finance
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