Publications

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    Report 07.10.2019

    The store of the future. The place to be!

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    Physical stores are no longer just a place providing physical access to products, but have become open spaces, integrated with other digital channels oriented not only to transactions but also to relationships.
    Observatory Digital Innovation in Retail
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    Infographics 07.10.2019

    The store of the future. The place to be!

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    The success of eCommerce and the start of new interaction and purchasing modes change the reasons that drive consumers to visit a store. The sales point has lost its original purpose of enabling physical access to products and is now searching for new meaning and purposes, including relational.
    Observatory Digital Innovation in Retail
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

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    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Report 03.28.2018

    Retail of the future, between tradition and innovation

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    Digital innovation is bringing profound changes to traditional Retail, and the industry needs to come up with a plan to transform the relationship between business and consumers in an omnichannel context.
    Observatory Digital Innovation in Retail
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    Infographics 11.16.2017

    Retail of the future: between tradition and innovation

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    For Italy’s top retailers, the biggest challenge for the store of the future will be to offer an efficient and enjoyable customer experience to consumers with a multitude of different needs and behaviours.
    Observatory Digital Innovation in Retail
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    Infographics 10.30.2017

    Internet Media: it's time to measure up!

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    For the first time, after years of contraction, in 2016 the media market - which includes TV, press and internet - closed the year up by 3%, reaching a peak of 15.8 billion euros. Internet Media grew by 11%, an area consisting of online advertising and expenditure by customers on media content for PC, smartphone, tablet and smart connected TV.
    Observatory Internet Media
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    Report 10.30.2017

    Internet Media: it's time to measure up!

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    The advertising segment is worth 2.36 billion euros and is driving the Internet Media market, which grew by 11% in 2016. Internet Advertising is up against a challenge of its own. To take a leap in quality and attract more money, it must be prepared to parade its efficiency.
    Observatory Internet Media
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    Report 10.20.2017

    Arts and Cultural Heritage: dawn of a digital renaissance

    €190.00
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    Digital innovation is breaking ground within cultural institutions: operators require operating efficiency and visitors request increasingly exciting services. A minority of institutions is, in fact, aiming for a more compelling offer to engage users and help them plan their visit. The innovation border in the Art and Tourism sector is therefore rapidly expanding, as confirmed by the proliferation of Startups in this sector.
    Observatory Digital Arts & Culture
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    Infographics 06.05.2017

    Cultural Heritage and Activities: the dawn of Digital Renaissance

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    Digital innovation can constitute a powerful opportunity for a breakthrough in the valorization of the Cultural Heritage and Activities in Italy: how is it visible within museums? How are new digital channels used? Digital innovation is entering museums mainly through communication with instruments such as Web site, social networks and newsletters.
    Observatory Digital Arts & Culture
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Slide Booklets 01.24.2017

    Overview of digital innovation in Retail: people, technologies, experiences

    €110.00
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    To face new challenges such as consumer digitalization and competition from Dot-Coms, Italian Retail needs to design an innovation strategy. Innovation is not only based on competences and standardized mechanisms but also on talent, disposition to change and unconventional contamination mechanisms open to external players (such as startups).
    Observatory Digital Innovation in Retail
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    Infographics 01.20.2017

    Digital Retail in Italy: people, technologies, experiences

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    What is the level of digital maturity of Retail in Italy? Analysis of governance mechanisms and key figures of digital innovation among top Italian retailers. Evaluation of the digital innovation spread in back-end and front-end processes and of the level of omnichannel integration among top and medium-small Italian retailers. Study of customer experience innovation models and of the in-store customer journey.
    Observatory Digital Innovation in Retail
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    Infographics 12.20.2016

    Internet Media: without data everything is just a personal opinion

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    After many years of contraction, the Italian Media market (pay and advertising) closes 2015 at 15.3 billion euros, in line with 2014. Internet Media register the highest growth (+11%) reaching almost 2.3 billion euros. 95% of this market is closely linked to advertising; with an overall value of 2.15 billion euros, Internet consolidates its positions as second advertising media with a 29% share, behind Television, worth 49%. Also rising (+24%) are Internet Media paid contents (streaming video and music subscriptions and online news) but absolute values are still low (112 million euros in 2015).
    Observatory Internet Media
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    Slide Booklets 12.06.2016

    The digital innovations supporting omni-channel at leading Italian retailers

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    To effectively manage customer relationships, it is important for retailers to develop an omni-channel strategy that includes combined and integrated use of physical, online and mobile channels.
    Observatory Digital Innovation in Retail
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