Publications

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    Report 02.24.2020

    Electronic invoicing: a chance for change

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    Electronic invoicing presents a great opportunity for Italy: digitalize the industrial heart, starting with the relationships between business partners. However, this will only be possible if companies can start to recognize the benefits of this “forced digitalization” and if they understand how to extend it to other processes.
    Observatory Digital B2b
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    Infographics 01.16.2020

    Internet Media: Conquering new territory

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    The overall media sector in Italy recorded negative figures once again in 2018 (-2%), due largely to a sharp drop in revenue from the sale of paid content (-8%). But how is the Internet Media market faring in all of this?
    Observatory Internet Media
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    Report 01.16.2020

    Internet Media: Conquering new territory

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    How is the Media market faring in Italy? 2018 confirmed the importance of Internet channels in the digital Media market, in terms of both advertising revenue, worth €2.98 billion, and sales of paid media content, around €270 million.
    Observatory Internet Media
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    Graphs 10.22.2019

    Media market value in Italy, 2008-2018

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    The graph shows the Media market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Media market value in Italy, split by pay and advertising, 2008-2018

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    The graph shows the Media market value in Italy split by pay and advertising, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type, 2008-2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type, 2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type with OTT share, 2014-2018

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    The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2014, 2015, 2016, 2017, 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type with OTT share, 2018

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    The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    Advertising market value in Italy, 2008-2018

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    The graph shows the Internet advertising market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Video advertising market value in Italy, 2015-2018

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    The graph shows the Video advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. All Instream Video (pre-roll, mid-roll and post roll), and Outstream formats are included.
    Observatory Internet Media
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    Graphs 10.22.2019

    Video advertising market value in Italy split by Instream and Outstream, 2015-2018

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    The graph shows the Video advertising market value in Italy split by Instream (pre-roll, mid-roll e post roll) and Outstream, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    Other Display market value in Italy, 2015-2018

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    The graph shows the Other Display advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Total Display advertising marketing value in Italy split by Video and Other Display, 2015-2018

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    The graph shows the Display advertising market value in Italy split by Video and Other Display, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Search advertising market value in Italy, 2015-2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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