Publications

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    Report 02.05.2020

    At full Mobile speed!

    €190.00
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    The relevance that the Mobile channel is gaining in the relationship process between company and consumer clearly emerges from these elements: high number of Mobile Surfers; pervasive impact of the Mobile channel in all sectors and all purchasing process stages; continuous technology innovations of the channel (such as augmented reality, biometrics, etc.) enabling services and a customer experience that would not be possible through other contact points.
    Observatory Mobile B2c Strategy
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    Infographics 01.27.2020

    At full Mobile speed!

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    A good piece of news is that Mobile technology is no longer just a “trend” for Italian companies. The Observatory’s 2018 research has, in fact, identified a variety of data witnessing the growing maturity of companies in using this channel to support their communication, marketing, sales, and customer care strategies or in other terms, the customer relationship process. Research findings can therefore be summarized by the expression “At full Mobile speed!”.
    Observatory Mobile B2c Strategy
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    Report 07.10.2019

    The store of the future. The place to be!

    €190.00
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    Physical stores are no longer just a place providing physical access to products, but have become open spaces, integrated with other digital channels oriented not only to transactions but also to relationships.
    Observatory Digital Innovation in Retail
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    Infographics 07.10.2019

    The store of the future. The place to be!

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    The success of eCommerce and the start of new interaction and purchasing modes change the reasons that drive consumers to visit a store. The sales point has lost its original purpose of enabling physical access to products and is now searching for new meaning and purposes, including relational.
    Observatory Digital Innovation in Retail
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    Report 04.18.2018

    An ever more Mobile customer journey: ready for the next level?

    €190.00
    +vat
    The relevance that Mobile technology is gaining in the relationship between company and consumer is apparent from these elements: high number of Mobile Surfers and the specificities of their online behavior; the pervasive impact of Mobile technology in all sectors and all stages of the purchasing process; the channel’s continuous technological evolutions (such as augmented reality, biometrics, voice recognition, ultra-broadband connectivity, etc.), enabling services and customer experiences that would not be possible through other points of contact. These points clearly show companies the urgency of questioning themselves on which opportunities should be leveraged, and of developing an appropriate channel strategy.
    Observatory Mobile B2c Strategy
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    Report 03.28.2018

    Retail of the future, between tradition and innovation

    €190.00
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    Digital innovation is bringing profound changes to traditional Retail, and the industry needs to come up with a plan to transform the relationship between business and consumers in an omnichannel context.
    Observatory Digital Innovation in Retail
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    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

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    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
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    Infographics 11.16.2017

    Retail of the future: between tradition and innovation

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    For Italy’s top retailers, the biggest challenge for the store of the future will be to offer an efficient and enjoyable customer experience to consumers with a multitude of different needs and behaviours.
    Observatory Digital Innovation in Retail
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    Report 10.20.2017

    Arts and Cultural Heritage: dawn of a digital renaissance

    €190.00
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    Digital innovation is breaking ground within cultural institutions: operators require operating efficiency and visitors request increasingly exciting services. A minority of institutions is, in fact, aiming for a more compelling offer to engage users and help them plan their visit. The innovation border in the Art and Tourism sector is therefore rapidly expanding, as confirmed by the proliferation of Startups in this sector.
    Observatory Digital Arts & Culture
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    Report 07.19.2017

    Mobile think out of the box

    €190.00
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    The Report analyses the role of Mobile for 170 medium to large Italian companies identifying 5 different behaviour clusters in their approach to Mobile transformation.
    Observatory Mobile B2c Strategy
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    Infographics 06.05.2017

    Cultural Heritage and Activities: the dawn of Digital Renaissance

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    Digital innovation can constitute a powerful opportunity for a breakthrough in the valorization of the Cultural Heritage and Activities in Italy: how is it visible within museums? How are new digital channels used? Digital innovation is entering museums mainly through communication with instruments such as Web site, social networks and newsletters.
    Observatory Digital Arts & Culture
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    Infographics 05.30.2017

    Mobile: think out of the box

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    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Slide Booklets 01.24.2017

    Overview of digital innovation in Retail: people, technologies, experiences

    €110.00
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    To face new challenges such as consumer digitalization and competition from Dot-Coms, Italian Retail needs to design an innovation strategy. Innovation is not only based on competences and standardized mechanisms but also on talent, disposition to change and unconventional contamination mechanisms open to external players (such as startups).
    Observatory Digital Innovation in Retail
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    Infographics 01.20.2017

    Digital Retail in Italy: people, technologies, experiences

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    What is the level of digital maturity of Retail in Italy? Analysis of governance mechanisms and key figures of digital innovation among top Italian retailers. Evaluation of the digital innovation spread in back-end and front-end processes and of the level of omnichannel integration among top and medium-small Italian retailers. Study of customer experience innovation models and of the in-store customer journey.
    Observatory Digital Innovation in Retail
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