Publications

1-9 of 9 results
  • Icon
    Report 04.18.2018

    An ever more Mobile customer journey: ready for the next level?

    €190.00
    +vat
    The relevance that Mobile technology is gaining in the relationship between company and consumer is apparent from these elements: high number of Mobile Surfers and the specificities of their online behavior; the pervasive impact of Mobile technology in all sectors and all stages of the purchasing process; the channel’s continuous technological evolutions (such as augmented reality, biometrics, voice recognition, ultra-broadband connectivity, etc.), enabling services and customer experiences that would not be possible through other points of contact. These points clearly show companies the urgency of questioning themselves on which opportunities should be leveraged, and of developing an appropriate channel strategy.
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

    FREE
    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Report 07.19.2017

    Mobile think out of the box

    €190.00
    +vat
    The Report analyses the role of Mobile for 170 medium to large Italian companies identifying 5 different behaviour clusters in their approach to Mobile transformation.
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Infographics 05.30.2017

    Mobile: think out of the box

    FREE
    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

    FREE
    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
    Share:
    Buy
  • Icon
    Report 10.03.2016

    Push Notifications: Objectives and Reference Players

    €110.00
    +vat
    The growing number of Mobile devices around the world and the increasing time spent by smartphone users online opens the doors for companies to find new ways for contacting their customers. In this landscape, push notifications are a strategic communication tool to reach mobile users.
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Infographics 02.03.2016

    Strategy, organization and data: the pillars of mobile transformation

    FREE
    For years the approach to Mobile as a tool to enhance customer relationships was generally tactical and experimental. In 2014 awareness that the Smartphone is an essential touch point in customer relationship and loyalty strategies and a catalyst for other points of contact. 2015 can be considered the “course change” year: in two out of three companies mapped in the Observatory’s Research, the process towards Mobile Transformation has started
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Infographics 05.21.2015

    Mobile Economy: the way to the Digitalization of the Country

    FREE
    The rapid propagation of smartphones and tables (in Italy numbering 35 million and 9.5 million units, respectively in 2014), the spreading of apps (over 3 million available in app stores), the development of LTE Broadband (which already provide coverage for 80% of the population) and the growth in smart objects connected to mobile networks (8 million) have created a new, powerful ecosystem in which an increasingly wider section of the Italian economy is empowered: the Mobile Economy.
    Observatory Mobile B2c Strategy
    Share:
    Buy
  • Icon
    Infographics 01.29.2015

    Mobile Marketing & Service: the going gets tough!

    FREE
    During 2014, companies have finally understood that mobile technology is the picklock for opening the multi-channel door. The multi-channel and customer-centric approach has a formidable ally in mobile innovation, one that confounds normal play, enabling and invigorating all other contact points. The true keystone of success is to see mobile technology as the means to enhance and amplify other contact points throughout the entire purchasing process.
    Observatory Mobile B2c Strategy
    Share:
    Buy
< Previous Next >