Publications

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    Slide Booklets 07.09.2019

    Interpretation and Application of Design Thinking across Roles

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    Which are the profiles of the Design Thinking adopters in Italy? Which are the main skills and abilities characterizing the various adopters of Design Thinking?
    Observatory Design Thinking for Business
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    Slide Booklets 07.09.2019

    Adoption of Design Thinking across Industries

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    Where is Design Thinking most widely used? What are the sectors that use it most and why?
    Observatory Design Thinking for Business
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    Report 04.04.2019

    Mapping Design Thinking: Transformations, Applications and Evolutions

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    The report explores how Design Thinking is interpreted by consultants, adopted by innovators and evolved by startups.
    Observatory Design Thinking for Business
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    Report 04.02.2019

    The Italian Digital Route to the Future of Tourism

    €190.00
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    The impact of digital technology on the tourism sector continues to increase. At all levels of governance, companies need to acquire the best digital competence to attract and manage tourist flows and guarantee an excellent and lasting experience. The assets available are considerable, but they have not yet been fully appreciated: in-destination activities, food and agri-food, art and culture, fashion and design, sport and entertainment, nature. How should the players compete to attract the flow of digital tourists?
    Observatory Digital Innovation in Tourism
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    Infographics 01.24.2019

    The Italian Digital Route to the Future of Tourism

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    The impact of digital innovation on the tourism sector in Italy is increasingly relevant in all processes, not just for purchasing tourism products. How can stakeholders in the sector attract tourist flows and guarantee an excellent and long-lasting travel experience? What do tourists do in their travel destinations? Which trends will have the greatest influence on the world of travel in coming years?
    Observatory Digital Innovation in Tourism
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    Report 06.05.2018

    Startups in the Design Thinking Ecosystem

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    The ecosystem of startups active in the field of Design Thinking is still immature: • worldwide, only 150 startups supporting Design Thinking phases have been found; • overall, these startups have received 908 million dollars in funding (7 million on average); • almost all the startups support digitally-enabled service design; • the startups seem to rely on consolidated organizational structures (more than 10 employees) • Creative Confidence is the Design Thinking approach mostly supported by startups (66 out 0f 150)
    Observatory Design Thinking for Business
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    Report 05.25.2018

    4 kinds of Design Thinking

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    The detailed analysis of over 40 organizations providing advisory services based on the Design Thinking paradigm allow us to map 4 different and particular kinds of Design Thinking. More specifically, the case studies of 17 Design Studios, 6 Digital Agencies, 13 Strategic Consultants, and 11 Technology Developers demonstrate that the Design Thinking paradigm can assume different forms and interpretations according to the nature of the companies involved (service provider and client), the specific challenges, and the objectives of the innovation project: • Creative Problem Solving: Solving wicked problems adopting both analytical and intuitive thinking; • Sprint Execution: Delivering and testing viable products in order to learn from customers and improve the solution; • Creative Confidence: Engaging people to make them more confident with creative processes; • Innovation of Meaning: Envisioning new directions that aim at proposing meaningful experiences to people.
    Observatory Design Thinking for Business
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    Report 05.25.2018

    Design Thinking capabilities

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    The skills, competences and attitudes adopted by Service providers in offering Design Thinking services varied depending on the fact that they are adopting Creative Problem Solving, Sprint Execution, Creative Confidence or Innovation of Meanings. The survey conducted shows that 51% of the Service Providers adopt most of the time Design Thinking to manage innovation process and they suggest to reinforce different skills, competences and attitudes for each paradigm. In addition, the report shows the expected improvements in terms of skill, competences and attitudes that Innovators expect from the adoption of Design Thinking.
    Observatory Design Thinking for Business
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    Report 03.16.2018

    Which Kind of Design Thinking is right for you?

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    Design Thinking is rapidly diffusing. As a consequence, different interpretations of the same paradigm are emerging. Would you discover the kind of Design Thinking that is right for you?
    Observatory Design Thinking for Business
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    Slide Booklets 02.10.2017

    The Digital Tourist Journey: a study of “Digital Tourist” behaviour

    €110.00
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    The report analyses the behaviour of the Italian Digital Tourist throughout all customer journey stages (pre-journey, in-travel, post-journey).
    Observatory Digital Innovation in Tourism
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    Report 02.06.2017

    The digital Tourism market in Italy in 2016

    €110.00
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    The Report analyses the Tourism sector in Italy focusing both on the demand (Italian digital Tourist, Business Travel) and on the offering (Travel agencies, Hospitality Facilities, Food services, Startups), highlighting size as well as trend.
    Observatory Digital Innovation in Tourism
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 10.14.2016

    Digital Tourists race …. Deals chase

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    Digital innovation is transforming tourism, and Tourists all over the world are more connected and interactive. How can Tourist behaviour be changed? And what about Business Traveller behaviour? Is the offering keeping up with current changes? Will new Big Players have an increasingly relevant role?
    Observatory Digital Innovation in Tourism
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    Report 11.10.2015

    Tourism? ... The Digital Traveller

    €110.00
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    In the report, the sector of tourism in Italy is analysed with focus on: size and trends of the digital markets; the behaviour of the Italian digital tourist; the role of the digital system in travel agencies; Italian hospitality facilities and destinations. Additionally, we considered the various digital tools used in Italian agencies to manage business travel. Data gathered from the market and current trends led to high level critical analysis to pin point the strategic importance of innovation and digital tools.
    Observatory Digital Innovation in Tourism
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    Infographics 10.09.2015

    Tourism? ... Let's travel digitally

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    The tourism market is continuing to grow in Italy (up by 3%), driven in part by digital channels, which made 9.5 billion Euros in 2015 (up by 11% on 2014), with nearly one fifth of transactions being through internet. Much has been achieved, but more is possible. How? For example, by understanding when, where, and how tourists use internet.
    Observatory Digital Innovation in Tourism
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