Publications

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    Slide Booklets 10.02.2019

    Evolutions of Design Thinking enabled by Emerging Startups

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    How is the ecosystem of digital startups supporting the Design Thinking processes structured?
    Observatory Design Thinking for Business
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    Slide Booklets 07.09.2019

    Interpretation and Application of Design Thinking across Roles

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    Which are the profiles of the Design Thinking adopters in Italy? Which are the main skills and abilities characterizing the various adopters of Design Thinking?
    Observatory Design Thinking for Business
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    Slide Booklets 07.09.2019

    Adoption of Design Thinking across Industries

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    Where is Design Thinking most widely used? What are the sectors that use it most and why?
    Observatory Design Thinking for Business
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    Report 04.04.2019

    Mapping Design Thinking: Transformations, Applications and Evolutions

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    The report explores how Design Thinking is interpreted by consultants, adopted by innovators and evolved by startups.
    Observatory Design Thinking for Business
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    Report 08.27.2018

    Digital Export, to each their own channel!

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    The digital channel is becoming increasingly relevant to access international markets and represents an undoubtedly interesting opportunity at global level. How to seize it?
    Observatory Digital Export
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    Report 06.05.2018

    Startups in the Design Thinking Ecosystem

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    The ecosystem of startups active in the field of Design Thinking is still immature: • worldwide, only 150 startups supporting Design Thinking phases have been found; • overall, these startups have received 908 million dollars in funding (7 million on average); • almost all the startups support digitally-enabled service design; • the startups seem to rely on consolidated organizational structures (more than 10 employees) • Creative Confidence is the Design Thinking approach mostly supported by startups (66 out 0f 150)
    Observatory Design Thinking for Business
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    Report 05.25.2018

    4 kinds of Design Thinking

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    The detailed analysis of over 40 organizations providing advisory services based on the Design Thinking paradigm allow us to map 4 different and particular kinds of Design Thinking. More specifically, the case studies of 17 Design Studios, 6 Digital Agencies, 13 Strategic Consultants, and 11 Technology Developers demonstrate that the Design Thinking paradigm can assume different forms and interpretations according to the nature of the companies involved (service provider and client), the specific challenges, and the objectives of the innovation project: • Creative Problem Solving: Solving wicked problems adopting both analytical and intuitive thinking; • Sprint Execution: Delivering and testing viable products in order to learn from customers and improve the solution; • Creative Confidence: Engaging people to make them more confident with creative processes; • Innovation of Meaning: Envisioning new directions that aim at proposing meaningful experiences to people.
    Observatory Design Thinking for Business
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    Report 05.25.2018

    Design Thinking capabilities

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    The skills, competences and attitudes adopted by Service providers in offering Design Thinking services varied depending on the fact that they are adopting Creative Problem Solving, Sprint Execution, Creative Confidence or Innovation of Meanings. The survey conducted shows that 51% of the Service Providers adopt most of the time Design Thinking to manage innovation process and they suggest to reinforce different skills, competences and attitudes for each paradigm. In addition, the report shows the expected improvements in terms of skill, competences and attitudes that Innovators expect from the adoption of Design Thinking.
    Observatory Design Thinking for Business
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    Infographics 03.22.2018

    Digital Export, to each their own channel!

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    The digital channel is clearly becoming more important for accessing international markets and undoubtedly represents an interesting opportunity at global level. How to seize it?
    Observatory Digital Export
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    Report 03.16.2018

    Which Kind of Design Thinking is right for you?

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    Design Thinking is rapidly diffusing. As a consequence, different interpretations of the same paradigm are emerging. Would you discover the kind of Design Thinking that is right for you?
    Observatory Design Thinking for Business
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    Report 09.07.2017

    Online exports: a challenge, many opportunities

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    Digital export, moving between challenges and new opportunities requires education, competences, disposition to change and adequate investments.
    Observatory Digital Export
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    Infographics 08.28.2017

    Digital export: a challenge, many opportunities

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    Digital export, moving between challenges and new opportunities requires training, competences, disposition to change and adequate investments. Here is the 2016-17 Research of the Export Observatory promoted by the School of Management del Politecnico di Milano.
    Observatory Digital Export
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 02.25.2016

    Export & Digital: not a bad combination

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    Export is an important driver of Italian economy and represents a strong development opportunity for domestic business organizations. Though Export is very widespread in Italy, with about 20% of manufacturing companies (89,000) active on international markets, there are ample still unfulfilled opportunities, underdeveloped channels and opportunities to be grabbed. In particular, digital channels are not much used yet. Italian consumer goods Export happens primarily through traditional channels, with the intermediation of local importers or physical local retailers and privately owned shops
    Observatory Digital Export
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