Publications

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    Report 04.04.2019

    Mapping Design Thinking: Transformations, Applications and Evolutions

    FREE
    The report explores how Design Thinking is interpreted by consultants, adopted by innovators and evolved by startups.
    Observatory Design Thinking for Business
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    Report 04.03.2019

    Omnichannel Customer Experience: the way to maturity

    €190.00
    +vat
    The goal of the Report is to present in detail the pillars of reference at the base of a company transformation in omnichannel terms (Strategy and Vision, Organization, Data, Technology), outlining how companies should be structured and change the organization to ensure users have an integrated and consistent experience across different touchpoints. The report also provides a description of the goals and possible benefits of an approach of this type and related result measuring KPI.
    Observatory Omnichannel Customer Experience
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Report 03.16.2018

    Which Kind of Design Thinking is right for you?

    FREE
    Design Thinking is rapidly diffusing. As a consequence, different interpretations of the same paradigm are emerging. Would you discover the kind of Design Thinking that is right for you?
    Observatory Design Thinking for Business
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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