Publications

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    Report 04.03.2019

    Omnichannel Customer Experience: the way to maturity

    €190.00
    +vat
    The goal of the Report is to present in detail the pillars of reference at the base of a company transformation in omnichannel terms (Strategy and Vision, Organization, Data, Technology), outlining how companies should be structured and change the organization to ensure users have an integrated and consistent experience across different touchpoints. The report also provides a description of the goals and possible benefits of an approach of this type and related result measuring KPI.
    Observatory Omnichannel Customer Experience
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    Report 02.04.2019

    Smart Working: keep this revolution going

    €190.00
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    One year after approval of the law on Smart Working, the Report takes stock of the situation as regards the spread of Smart Working initiatives in private and public organisations in Italy. Research results and debates with the players involved are leveraged to conduct an in-depth examination on how Smart Working is changing the face of company facilities, its links with digital innovation, and the effects on productivity, people motivation, and satisfaction.
    Observatory Smart Working
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Infographics 11.28.2018

    Omnichannel Customer Experience: the road to maturity

    FREE
    Consumer purchases are increasingly made through a variety of channels, at any time and place. To face these changes Italian companies are required to develop Omnichannel Customer Experience strategies, rethinking and integrating touchpoints and designing data-driven marketing, communication, and sales initiatives. The infographic shows the “pillars” on which a mature customer relationship strategy must be founded.
    Observatory Omnichannel Customer Experience
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    Infographics 10.30.2018

    Smart Working: keep this revolution going

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    How many are the Smart Workers in Italy and what motivates them? What benefits and criticalities do they come across? What is status of the spread of Smart Working in Italy and what effects have recent legislative provisions caused? What are the characteristics of the implemented Smart Working initiatives? The infographic addresses these and other questions, comparing large enterprises, Public Sector, and SMBs.
    Observatory Smart Working
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Report 04.13.2018

    New Ways of Working: Taking Stock of Smart Working in Europe

    €110.00
    +vat
    Smart Working is a topic of interest not just in Italy, but internationally. Looking beyond Italian borders, we see that the concept is present, albeit with different names, characteristics and levels of maturity in many European countries. Indeed, the European Parliament “supports smart working” (Resolution of 13 September 2016, General Principle no. 48). The most pioneering countries in Europe in the field of Smart Working include Great Britain, the Netherlands and Belgium, with examples of Smart Working initiatives in both the private and public sectors.
    Observatory Smart Working
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    Report 02.27.2018

    Smart Working: below the tip of the iceberg

    €190.00
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    During 2017 the law on Smart Working was approved and more and more companies are experimenting with Smart Working, among the public sector and SME sas well, although in a different shape and form than in large businesses.
    Observatory Smart Working
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
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    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 11.27.2017

    Smart Working: below the tip of the iceberg

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    Smart Working became a reality in Italy in 2017. The Italian law on smart working (known as the “Legge Agile”) was approved, debate is raging on the topic and trials are continuing in large companies. While 36% of these have launched formal projects, there are very few cases where these initiatives have led to a general overhaul of how work is organised. Interest among SMEs is growing, but here the initiatives are mainly of an informal kind. Among public authorities, only 5% have activated formal projects, while smart working is practiced informally in another 4%. Despite this limited application, there is considerable excitement around the topic, with interest expressed in 48% of them. Across the country, many more employees can make autonomous decisions about their working life, in terms of place, working hours and tools. There are now 305,000 smart workers.
    Observatory Smart Working
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

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    Food is at the top of the list in every shopping basket in Italy, but e-commerce has yet to take off in this sector. In 2017, the online Food & Grocery market was worth 812 million euros (up by 37%), a measly 0.5% of overall retail purchases in the sector.
    Observatory eCommerce B2c
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    Slide Booklets 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

    €190.00
    +vat
    Food is at the top of the list in every shopping basket in Italy. But e-commerce has yet to take off in this sector. There are probably all sorts of reasons, but the main one is that there is no real offer. To pass its test and show its maturity, the offer must come up with initiatives providing nation-wide cover and a more or less homogenous service. The report presents the data of the e-commerce market for Food & Grocery: the value of purchases by Italians - by main sector and individual segment - and the weighting of the sector within e-commerce. Finally, it examines innovation within each phase of the consumer journey in the Food sector.
    Observatory eCommerce B2c
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    Report 03.30.2017

    Smart Working in Italy

    €110.00
    +vat
    2016 has been a pivotal year for Smart Working in Italy: in addition to the growing spread and maturity of initiatives, there has been an increasingly expanding awareness also at institutional level and today we estimate approximately 250,000 Smart Workers.
    Observatory Smart Working
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    Infographics 03.20.2017

    Food online: it whets my appetite!

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    Food&Grocery is one of the sectors of highest interest in the Italian B2c eCommerce scenario, both for the huge and still unexpressed potential and for the ferment going on in the offering sector over the last two years. In 2016 the eCommerce in Food&Grocery market, that is what Italian consumers purchase on both Italian and International sites, is worth 575 million euros, + 30% compared to 2015.
    Observatory eCommerce B2c
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