Publications

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    Report 04.03.2019

    Omnichannel Customer Experience: the way to maturity

    €190.00
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    The goal of the Report is to present in detail the pillars of reference at the base of a company transformation in omnichannel terms (Strategy and Vision, Organization, Data, Technology), outlining how companies should be structured and change the organization to ensure users have an integrated and consistent experience across different touchpoints. The report also provides a description of the goals and possible benefits of an approach of this type and related result measuring KPI.
    Observatory Omnichannel Customer Experience
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
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    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Report 07.04.2018

    Tools and Safeguards for increasingly sustainable gaming: Data and analysis of the Online Gaming sector in Italy

    €190.00
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    The digitalization process, the upgrading of broadband connections and the growth in the number of smartphones have influenced consumer behaviour, shaping the development of the Online Gaming sector. The regulated market is growing, as it succeeds in taking more and more players away from illegal sites. It is also increasing awareness of social sustainability in the sector by enhancing tools to safeguard players.
    Observatory Online Gaming
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
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    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Report 05.08.2015

    Online Gaming in Italy: market

    €110.00
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    The online gaming sector closed 2014 slightly up on 2013 (+0.4%), although there has been a further drop in the number of active gamblers per month. Casino games and sports betting are up by 8 and 11%, respectively, and are driving the market. There is a further drop for poker (-20%). New types of gambling introduced over the past two years are bringing a positive contribution to the sector. Lotto, virtual betting, personalised betting and betting exchange. The new channels used for gambling, smartphones and tablets, consolidated their position in 2014. Expenditure through the channel has doubled and its incidence is around 14% of the total expenditure. Operators are continuing to expand their offer and Italian gamblers are using these devices more frequently and becoming more adept in their use.
    Observatory Online Gaming
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