Publications

  • Icon
    Report 04.03.2019

    Omnichannel Customer Experience: the way to maturity

    €190.00
    +vat
    The goal of the Report is to present in detail the pillars of reference at the base of a company transformation in omnichannel terms (Strategy and Vision, Organization, Data, Technology), outlining how companies should be structured and change the organization to ensure users have an integrated and consistent experience across different touchpoints. The report also provides a description of the goals and possible benefits of an approach of this type and related result measuring KPI.
    Observatory Omnichannel Customer Experience
    Share:
    Buy
  • Icon
    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
    Share:
    Buy
  • Icon
    Report 08.27.2018

    Digital Export, to each their own channel!

    €190.00
    +vat
    The digital channel is becoming increasingly relevant to access international markets and represents an undoubtedly interesting opportunity at global level. How to seize it?
    Observatory Digital Export
    Share:
    Buy
  • Icon
    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
    Share:
    Buy
  • Icon
    Report 09.07.2017

    Online exports: a challenge, many opportunities

    €190.00
    +vat
    Digital export, moving between challenges and new opportunities requires education, competences, disposition to change and adequate investments.
    Observatory Digital Export
    Share:
    Buy
< Previous Next >