Publications

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    Report 05.14.2020

    Bowling for a strike with Omnichannel Customer Experience: we can topple barriers!

    €190.00
    +vat
    In 70% of the large and medium-large companies analysed in this Research, top management are talking about omnichannel, although in many cases without a clear formalization of objectives and strategies. This highlights how there is widespread awareness of the importance of managing the different channels for relating with customers in an integrated way, but at the same time, it is still very hard to put into practice due to the many barriers to overcome.
    Observatory Omnichannel Customer Experience
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    Report 04.30.2020

    B2c eCommerce: The growth and innovation engine in Retail!

    €190.00
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    The importance of eCommerce in Italy continues to grow. Although it still accounts for “only” 7% of total purchases, it is responsible for over half of Retail growth. If well managed, the channel offers numerous growth opportunities to companies, both commercial and non-commercial.
    Observatory eCommerce B2c
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    Infographics 01.16.2020

    Digital Export: A Long Road Ahead!

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    The digital channel is becoming increasingly more relevant for accessing international markets. In 2018 worldwide e-Commerce grew 20%, reaching a value of 2,500 billion Euro. Italy, however, is still unable to fully leverage the opportunities that e-Commerce offers at a global level. Here are the results of the 2018-19 Research on the subject.
    Observatory Digital Export
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    Report 01.16.2020

    Digital Export: A Long Road Ahead!

    €190.00
    +vat
    The digital channel is becoming increasingly more relevant for accessing international markets and e-Commerce is growing rapidly worldwide. But what is the current situation in Italy? How much is digital B2B and B2C export worth? What are the main international Marketplaces that support online exports? What are the internationalization strategies implemented by SMBs? What are the main trends of e-Commerce in China? What are the alternatives to export online to this country and what is the return on an investment of this type?
    Observatory Digital Export
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    Graphs 09.10.2019

    B2c eCommerce penetration in Clothing and accessories in Italy, 2013-2018

    €40.00
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    The line chart shows the value timeline of the B2c eCommerce penetration rate of Clothing and Accessories (clothing, shoes, accessories, jewelry, and leather goods) on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce penetration in IT and consumer electronics in Italy, 2013-2018

    €40.00
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    The line chart shows the value timeline of the B2c eCommerce penetration rate of IT and consumer electronics (telephony, computer, tv, appliances, consumables, ...) on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce penetration in Publishing in Italy, 2013-2018

    €40.00
    +vat
    The line chart shows the value timeline of the B2c eCommerce penetration rate of Publishing (books, cd/dvd ...) on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce penetration in Food&Grocery in Italy, 2013-2018

    €40.00
    +vat
    The line chart shows the value timeline of the B2c eCommerce penetration rate of Food&Grocery (supermarket, wine and food, restaurant expenses) on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce penetration in Furniture and home living in Italy, 2013-2018

    €40.00
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    The line chart shows the value timeline of the B2c eCommerce penetration rate of Furniture and home living (furniture, decor, textiles, kitchen equipment, lighting, ...) on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce penetration in Tourism and transportation in Italy, 2013-2018

    €40.00
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    The line chart shows the value timeline of the B2c eCommerce penetration rate of Tourism and transportation (accommodation, tour package, air, railway, and ship ticketing, ...) services on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce penetration in Insurance in Italy, 2013-2018

    €40.00
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    The line chart shows B2c eCommerce penetration rate dynamics of Insurance policies on total Retail purchases (online + offline) in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    Value of Mobile Commerce B2c demand in Italy, 2013-2018

    €40.00
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    The vertical bar chart shows the value timeline of mobile purchases (on Italian and foreign web sites) by Italian web shoppers.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    Value of Mobile Commerce B2c demand in Italy and B2c eCommerce penetration rate, 2013-2018

    €40.00
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    The vertical bar chart shows the value timeline of mobile purchases (on Italian and foreign web sites) by Italian web shoppers and the Mobile Commerce penetration rate over B2c eCommerce demand in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    Penetration rate of Mobile Commerce B2c in Italy, 2013-2018

    €40.00
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    The line chart shows the value timeline of the Mobile Commerce penetration rate over B2c eCommerce demand in Italy.
    Observatory eCommerce B2c
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    Graphs 09.10.2019

    B2c eCommerce demand in Italy by payment mode, 2018

    €40.00
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    The pie chart shows the value breakdown of B2c eCommerce purchases in Italy by payment mode.
    Observatory eCommerce B2c
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