Publications

1-15 of 21 results
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
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    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Report 04.18.2018

    An ever more Mobile customer journey: ready for the next level?

    €190.00
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    The relevance that Mobile technology is gaining in the relationship between company and consumer is apparent from these elements: high number of Mobile Surfers and the specificities of their online behavior; the pervasive impact of Mobile technology in all sectors and all stages of the purchasing process; the channel’s continuous technological evolutions (such as augmented reality, biometrics, voice recognition, ultra-broadband connectivity, etc.), enabling services and customer experiences that would not be possible through other points of contact. These points clearly show companies the urgency of questioning themselves on which opportunities should be leveraged, and of developing an appropriate channel strategy.
    Observatory Mobile B2c Strategy
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    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

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    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
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    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

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    Food is at the top of the list in every shopping basket in Italy, but e-commerce has yet to take off in this sector. In 2017, the online Food & Grocery market was worth 812 million euros (up by 37%), a measly 0.5% of overall retail purchases in the sector.
    Observatory eCommerce B2c
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    Slide Booklets 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

    €190.00
    +vat
    Food is at the top of the list in every shopping basket in Italy. But e-commerce has yet to take off in this sector. There are probably all sorts of reasons, but the main one is that there is no real offer. To pass its test and show its maturity, the offer must come up with initiatives providing nation-wide cover and a more or less homogenous service. The report presents the data of the e-commerce market for Food & Grocery: the value of purchases by Italians - by main sector and individual segment - and the weighting of the sector within e-commerce. Finally, it examines innovation within each phase of the consumer journey in the Food sector.
    Observatory eCommerce B2c
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    Report 07.19.2017

    Mobile think out of the box

    €190.00
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    The Report analyses the role of Mobile for 170 medium to large Italian companies identifying 5 different behaviour clusters in their approach to Mobile transformation.
    Observatory Mobile B2c Strategy
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    Infographics 05.30.2017

    Mobile: think out of the box

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    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
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    Infographics 03.20.2017

    Food online: it whets my appetite!

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    Food&Grocery is one of the sectors of highest interest in the Italian B2c eCommerce scenario, both for the huge and still unexpressed potential and for the ferment going on in the offering sector over the last two years. In 2016 the eCommerce in Food&Grocery market, that is what Italian consumers purchase on both Italian and International sites, is worth 575 million euros, + 30% compared to 2015.
    Observatory eCommerce B2c
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 12.23.2016

    Fashion online: a trend-setting channel

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    In 2016 the eCommerce in Fashion market, what Italian consumers purchased from Italian and international sites, exceeds 1.8 billion euros, with an absolute value increase of 365 million euros (+25%) compared to 2015. In the product eCommerce sector Fashion is second only to technology and electronics: it counted for 6% in 2012 and today, in 2016, it is just under 10%.
    Observatory eCommerce B2c
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    Infographics 12.23.2016

    eCommerce B2c in Italy: the supply graduation test

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    How much is B2c eCommerce worth in Italy? How many Italian online consumers are there? What emerges from the comparison between Italy and major international markets? What are the most used payment methods? What is the role of mobile devices in the purchasing process of Italians? What are the elements for a successful customer experience and what are the main innovation areas within B2c eCommerce?
    Observatory eCommerce B2c
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    Slide Booklets 12.02.2016

    The B2C E-Commerce market in Italy

    €110.00
    +vat
    B2C eCommerce continues to grow in 2016: +18% with a turnover of nearly 20 billion euros. The penetration of eCommerce on total Retail purchases rose to 5%. This result is partially satisfactory, since also in 2016 we haven’t recovered market share with respect to the main international markets comparable to ours (UK, France and Germany), where eCommerce penetration is two to four times higher. The Report provides the value of the eCommerce B2c market, the value of Export, the value of Import, and the penetration rate of eCommerce B2c, both overall and detailed by market sector. Additionally, the report shows a snapshot of the Italian supply market and identifies major areas of innovation.
    Observatory eCommerce B2c
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