Publications

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    Slide Booklets 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

    €190.00
    +vat
    Food is at the top of the list in every shopping basket in Italy. But e-commerce has yet to take off in this sector. There are probably all sorts of reasons, but the main one is that there is no real offer. To pass its test and show its maturity, the offer must come up with initiatives providing nation-wide cover and a more or less homogenous service. The report presents the data of the e-commerce market for Food & Grocery: the value of purchases by Italians - by main sector and individual segment - and the weighting of the sector within e-commerce. Finally, it examines innovation within each phase of the consumer journey in the Food sector.
    Observatory eCommerce B2c
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    Slide Booklets 12.02.2016

    The B2C E-Commerce market in Italy

    €110.00
    +vat
    B2C eCommerce continues to grow in 2016: +18% with a turnover of nearly 20 billion euros. The penetration of eCommerce on total Retail purchases rose to 5%. This result is partially satisfactory, since also in 2016 we haven’t recovered market share with respect to the main international markets comparable to ours (UK, France and Germany), where eCommerce penetration is two to four times higher. The Report provides the value of the eCommerce B2c market, the value of Export, the value of Import, and the penetration rate of eCommerce B2c, both overall and detailed by market sector. Additionally, the report shows a snapshot of the Italian supply market and identifies major areas of innovation.
    Observatory eCommerce B2c
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
    +vat
    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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