Publications

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    Infographics 01.16.2020

    Digital Export: A Long Road Ahead!

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    The digital channel is becoming increasingly more relevant for accessing international markets. In 2018 worldwide e-Commerce grew 20%, reaching a value of 2,500 billion Euro. Italy, however, is still unable to fully leverage the opportunities that e-Commerce offers at a global level. Here are the results of the 2018-19 Research on the subject.
    Observatory Digital Export
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    Report 01.16.2020

    Digital Export: A Long Road Ahead!

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    The digital channel is becoming increasingly more relevant for accessing international markets and e-Commerce is growing rapidly worldwide. But what is the current situation in Italy? How much is digital B2B and B2C export worth? What are the main international Marketplaces that support online exports? What are the internationalization strategies implemented by SMBs? What are the main trends of e-Commerce in China? What are the alternatives to export online to this country and what is the return on an investment of this type?
    Observatory Digital Export
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    Infographics 01.16.2020

    Internet Media: Conquering new territory

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    The overall media sector in Italy recorded negative figures once again in 2018 (-2%), due largely to a sharp drop in revenue from the sale of paid content (-8%). But how is the Internet Media market faring in all of this?
    Observatory Internet Media
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    Report 01.16.2020

    Internet Media: Conquering new territory

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    How is the Media market faring in Italy? 2018 confirmed the importance of Internet channels in the digital Media market, in terms of both advertising revenue, worth €2.98 billion, and sales of paid media content, around €270 million.
    Observatory Internet Media
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    Infographics 11.27.2019

    Happy Birthday Internet (of Things)

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    In 2018 the Internet of Things market in Italy achieved a turnover of €5 billion, a 35% increase on 2017, fuelled by both the more consolidated applications that use “traditional” cellular connectivity (+27%) and by those that use other communication technologies (+47%).
    Observatory Internet of Things
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    Report 11.27.2019

    Happy Birthday Internet (of Things)

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    2018 was a very positive year for the Internet of Things market in Italy. It maintained an excellent growth rate (+35%), to reach a value of €5 billion by end of year. Companies are showing increasing interest in the topic; creating internal departments and managerial roles dedicated to the IoT and taking business initiatives with an open innovation rationale.
    Observatory Internet of Things
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    Graphs 10.22.2019

    Media market value in Italy, 2008-2018

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    The graph shows the Media market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Media market value in Italy, split by pay and advertising, 2008-2018

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    The graph shows the Media market value in Italy split by pay and advertising, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type, 2008-2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type, 2018

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    The graph shows the value of the advertising market in Italy split by media, estimated by Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type with OTT share, 2014-2018

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    The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2014, 2015, 2016, 2017, 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    The advertising market in Italy, split by media type with OTT share, 2018

    €40.00
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    The graph shows the value of the Italian advertising market split by the various media with focus on OTT share, estimated by the Internet Media Observatory, in 2018. OTTs are big international players (such as Amazon, Facebook and Google). Data includes any agency fees.
    Observatory Internet Media
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    Graphs 10.22.2019

    Advertising market value in Italy, 2008-2018

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    The graph shows the Internet advertising market value in Italy, estimated by the Internet Media Observatory, in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018.
    Observatory Internet Media
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    Graphs 10.22.2019

    Video advertising market value in Italy, 2015-2018

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    The graph shows the Video advertising market value in Italy, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. All Instream Video (pre-roll, mid-roll and post roll), and Outstream formats are included.
    Observatory Internet Media
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    Graphs 10.22.2019

    Video advertising market value in Italy split by Instream and Outstream, 2015-2018

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    The graph shows the Video advertising market value in Italy split by Instream (pre-roll, mid-roll e post roll) and Outstream, estimated by the Internet Media Observatory, in 2015, 2016, 2017, 2018. Data includes any agency fees.
    Observatory Internet Media
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