Publications

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    Report 01.16.2020

    Internet Media: Conquering new territory

    €190.00
    +vat
    How is the Media market faring in Italy? 2018 confirmed the importance of Internet channels in the digital Media market, in terms of both advertising revenue, worth €2.98 billion, and sales of paid media content, around €270 million.
    Observatory Internet Media
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    Report 11.27.2019

    Happy Birthday Internet (of Things)

    €190.00
    +vat
    2018 was a very positive year for the Internet of Things market in Italy. It maintained an excellent growth rate (+35%), to reach a value of €5 billion by end of year. Companies are showing increasing interest in the topic; creating internal departments and managerial roles dedicated to the IoT and taking business initiatives with an open innovation rationale.
    Observatory Internet of Things
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    Report 07.10.2019

    The store of the future. The place to be!

    €190.00
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    Physical stores are no longer just a place providing physical access to products, but have become open spaces, integrated with other digital channels oriented not only to transactions but also to relationships.
    Observatory Digital Innovation in Retail
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    Report 05.10.2019

    Smart Home: Look who’s talking!

    €190.00
    +vat
    During 2018 the Smart Home market in Italy reached a value of €380 million, registering extremely high growth (+52% compared to 2017) in the wake of smart home speakers, which were finally launched on the Italian market.
    Observatory Internet of Things
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    Report 05.02.2019

    Companies and startups in the digital transformation tornado: the search for innovation

    €190.00
    +vat
    Digital Innovation priorities for companies in 2019 and the scenario of hi-tech startups funded in Italy.
    Observatory Digital Transformation Academy, Hi-Tech Start-up, Startup Intelligence
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
    +vat
    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Report 08.29.2018

    No one is missing (almost): The Smart Home opens its doors

    €110.00
    +vat
    In 2017 the market for Internet of Things solutions for Smart Homes in Italy grew significantly (+35% compared to 2016, reaching 250 million euros), although there are still many obstacles to overcome: installation of products, integration of the offer with valued services and the presence of established brands are the three points on which we need to work over the coming months.
    Observatory Internet of Things
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    Report 04.13.2018

    Internet of Things: conncected or extinct!

    €190.00
    +vat
    2017 was a very positive year for the Internet of Things (IoT), both in Italy and worldwide, with businesses operating on a global scale creating internal departments and managerial roles dedicated to the IoT and showing a strong interest towards entrepreneurial initiatives, in view of open innovation.
    Observatory Internet of Things
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    Report 03.28.2018

    Retail of the future, between tradition and innovation

    €190.00
    +vat
    Digital innovation is bringing profound changes to traditional Retail, and the industry needs to come up with a plan to transform the relationship between business and consumers in an omnichannel context.
    Observatory Digital Innovation in Retail
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Report 10.30.2017

    Internet Media: it's time to measure up!

    €190.00
    +vat
    The advertising segment is worth 2.36 billion euros and is driving the Internet Media market, which grew by 11% in 2016. Internet Advertising is up against a challenge of its own. To take a leap in quality and attract more money, it must be prepared to parade its efficiency.
    Observatory Internet Media
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    Report 09.06.2017

    Internet of Things: beyond objects, towards services

    €190.00
    +vat
    The Report aims to provide an overview of the main advancements of the IoT in Italy, highlighting the state of the art of applications and growth trends. The report presents an estimate of the spread and value of the IoT market in Italy at the end of 2016, taking into account the more consolidated applications that leverage “traditional” cellular connectivity, as well as those that adopt other communication technologies. The goal of the Report is to analyse also major emerging IoT areas which are expected to rapidly develop over upcoming years
    Observatory Internet of Things
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    Slide Booklets 01.24.2017

    Overview of digital innovation in Retail: people, technologies, experiences

    €110.00
    +vat
    To face new challenges such as consumer digitalization and competition from Dot-Coms, Italian Retail needs to design an innovation strategy. Innovation is not only based on competences and standardized mechanisms but also on talent, disposition to change and unconventional contamination mechanisms open to external players (such as startups).
    Observatory Digital Innovation in Retail
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    Report 07.28.2016

    Internet Media: market scenario, current dynamics and opportunities for Media Companies

    €110.00
    +vat
    After years of contraction, in 2015 the Italian Media market shows a moderate growth, closing at 15.3 billion euros, in line with 2014 results. The highest growth is registered by Internet Media with nearly 2.3 billion euros, but what are the main current market phenomena and trends?
    Observatory Internet Media
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