Publications

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    Slide Booklets 10.02.2019

    Evolutions of Design Thinking enabled by Emerging Startups

    €110.00
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    How is the ecosystem of digital startups supporting the Design Thinking processes structured?
    Observatory Design Thinking for Business
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Slide Booklets 01.24.2017

    Overview of digital innovation in Retail: people, technologies, experiences

    €110.00
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    To face new challenges such as consumer digitalization and competition from Dot-Coms, Italian Retail needs to design an innovation strategy. Innovation is not only based on competences and standardized mechanisms but also on talent, disposition to change and unconventional contamination mechanisms open to external players (such as startups).
    Observatory Digital Innovation in Retail
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    Slide Booklets 12.06.2016

    The digital innovations supporting omni-channel at leading Italian retailers

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    To effectively manage customer relationships, it is important for retailers to develop an omni-channel strategy that includes combined and integrated use of physical, online and mobile channels.
    Observatory Digital Innovation in Retail
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    Report 12.02.2016

    Omnichannel Retail: an evolution path towards integrated use of physical and online channels

    €110.00
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    The report describes possible ways of getting to Omnichannel Retail by analysing 7 different innovation macro-areas and highlighting major change drivers and main barriers to the development of omnichannel projects.
    Observatory Digital Innovation in Retail
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    Slide Booklets 12.02.2016

    The B2C E-Commerce market in Italy

    €110.00
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    B2C eCommerce continues to grow in 2016: +18% with a turnover of nearly 20 billion euros. The penetration of eCommerce on total Retail purchases rose to 5%. This result is partially satisfactory, since also in 2016 we haven’t recovered market share with respect to the main international markets comparable to ours (UK, France and Germany), where eCommerce penetration is two to four times higher. The Report provides the value of the eCommerce B2c market, the value of Export, the value of Import, and the penetration rate of eCommerce B2c, both overall and detailed by market sector. Additionally, the report shows a snapshot of the Italian supply market and identifies major areas of innovation.
    Observatory eCommerce B2c
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    Report 07.28.2016

    Internet Media: market scenario, current dynamics and opportunities for Media Companies

    €110.00
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    After years of contraction, in 2015 the Italian Media market shows a moderate growth, closing at 15.3 billion euros, in line with 2014 results. The highest growth is registered by Internet Media with nearly 2.3 billion euros, but what are the main current market phenomena and trends?
    Observatory Internet Media
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    Slide Booklets 04.15.2016

    Internet of Things for the Smart City: state of the art and strategies to overcome Implementation Barriers

    €110.00
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    In this report, we will provide an overview of the main Smart City projects in Italy and outline the primary directions of progress. We will analyse the barriers that hinder initiatives of this kind from being adopted and try to show how these can be conquered. We will examine the synergy between these programmes and projects for the new connected gas meters (Smart Metering).
    Observatory Internet of Things
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    Slide Booklets 03.01.2016

    Priorities in Digital Innovation for Business in 2016: Investment Trends

    €110.00
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    This report provides an overview of the state of the art of digital innovation in Italian retail, providing an assessment of the value of investment in digital innovation and examining the various digital innovations that are capable of reshaping retailers’ processes.
    Observatory Digital Transformation Academy
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
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    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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    Report 01.11.2016

    Overview of Digital Innovation in Retail: in search of value

    €110.00
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    Retailers face a series of challenges. On the one side, Italian consumers are ever more digitally aware, on the other increasingly burdensome management of back-end processes, due in part to the greater range on offer and in part to the shorter average life-cycle of the products. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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    Report 10.13.2015

    Internet of Things for the Smart City: a Roadmap to create value

    €110.00
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    The report illustrates the possible roadmap involving IoT technology to help in bringing the smart city into being in Italy. Numerous projects have been started in Italy, although lack of economic resources and appropriate skills is proving to be a stumbling block for starting large scale IoT projects within the smart city field. Synergy with smart metering for gas in a smart urban infrastructure perspective remains the preferred route to take.
    Observatory Internet of Things
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    Report 09.15.2015

    Internet Media: Market overview and challenges for the Media Company

    €110.00
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    In 2014, the overall market of media closed the year at 15.2 billion Euros, a drop of 1% on 2013. The market of internet media is still growing, nearly at 2 billion Euros, therefore reaching 14% of all channels. Looking at the advertising part, the internet has been the second channel in terms of advertising for the last two years in Italy, having overtaken press in 2013. In 2015, it is potentially worth 30% of the total advertising market.
    Observatory Internet Media
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    Report 06.22.2015

    The Internet of Things in Italy: state-of-the-art and market trends

    €110.00
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    In this report, we will present an overall view of the main evolutions taking place within the Internet of Things in Italy, highlighting the state-of-the-art and principle trends of growth. The report also addresses our aim of analysing the diffusion and the market value of the most common IoT applications utilising mobile phone networks. We then will extend this analysis to the total value of the market in Italy, including the part based on other communication technologies (for example, WiFi, Wireless Sensor Networks).
    Observatory Internet of Things
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