Publications

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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Slide Booklets 01.24.2017

    Overview of digital innovation in Retail: people, technologies, experiences

    €110.00
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    To face new challenges such as consumer digitalization and competition from Dot-Coms, Italian Retail needs to design an innovation strategy. Innovation is not only based on competences and standardized mechanisms but also on talent, disposition to change and unconventional contamination mechanisms open to external players (such as startups).
    Observatory Digital Innovation in Retail
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    Slide Booklets 12.06.2016

    The digital innovations supporting omni-channel at leading Italian retailers

    €110.00
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    To effectively manage customer relationships, it is important for retailers to develop an omni-channel strategy that includes combined and integrated use of physical, online and mobile channels.
    Observatory Digital Innovation in Retail
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    Report 12.02.2016

    Omnichannel Retail: an evolution path towards integrated use of physical and online channels

    €110.00
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    The report describes possible ways of getting to Omnichannel Retail by analysing 7 different innovation macro-areas and highlighting major change drivers and main barriers to the development of omnichannel projects.
    Observatory Digital Innovation in Retail
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    Slide Booklets 12.02.2016

    The B2C E-Commerce market in Italy

    €110.00
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    B2C eCommerce continues to grow in 2016: +18% with a turnover of nearly 20 billion euros. The penetration of eCommerce on total Retail purchases rose to 5%. This result is partially satisfactory, since also in 2016 we haven’t recovered market share with respect to the main international markets comparable to ours (UK, France and Germany), where eCommerce penetration is two to four times higher. The Report provides the value of the eCommerce B2c market, the value of Export, the value of Import, and the penetration rate of eCommerce B2c, both overall and detailed by market sector. Additionally, the report shows a snapshot of the Italian supply market and identifies major areas of innovation.
    Observatory eCommerce B2c
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    Slide Booklets 03.01.2016

    Priorities in Digital Innovation for Business in 2016: Investment Trends

    €110.00
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    This report provides an overview of the state of the art of digital innovation in Italian retail, providing an assessment of the value of investment in digital innovation and examining the various digital innovations that are capable of reshaping retailers’ processes.
    Observatory Digital Transformation Academy
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
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    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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    Report 01.11.2016

    Overview of Digital Innovation in Retail: in search of value

    €110.00
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    Retailers face a series of challenges. On the one side, Italian consumers are ever more digitally aware, on the other increasingly burdensome management of back-end processes, due in part to the greater range on offer and in part to the shorter average life-cycle of the products. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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