Publications

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    Slide Booklets 12.06.2016

    The digital innovations supporting omni-channel at leading Italian retailers

    €110.00
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    To effectively manage customer relationships, it is important for retailers to develop an omni-channel strategy that includes combined and integrated use of physical, online and mobile channels.
    Observatory Digital Innovation in Retail
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    Report 01.11.2016

    Overview of Digital Innovation in Retail: in search of value

    €110.00
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    Retailers face a series of challenges. On the one side, Italian consumers are ever more digitally aware, on the other increasingly burdensome management of back-end processes, due in part to the greater range on offer and in part to the shorter average life-cycle of the products. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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    Infographics 11.18.2015

    Digital Innovation in Retail: looking for value

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    Italian users are becoming increasingly inter-connected, digitally aware consumers. As of 2015, the number of Italian Internet users is approaching 38 million, of whom 17.7 million are online shoppers and 31 million smartphone users. In addition to managing these changes in consumer behaviour, retailers have also to face continuously more complex back-end processes and the range of available products has increased while the average product life cycle has shortened. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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