Publications

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    Report 05.02.2019

    Companies and startups in the digital transformation tornado: the search for innovation

    €190.00
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    Digital Innovation priorities for companies in 2019 and the scenario of hi-tech startups funded in Italy.
    Observatory Digital Transformation Academy, Hi-Tech Start-up, Startup Intelligence
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    Report 04.03.2019

    Omnichannel Customer Experience: the way to maturity

    €190.00
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    The goal of the Report is to present in detail the pillars of reference at the base of a company transformation in omnichannel terms (Strategy and Vision, Organization, Data, Technology), outlining how companies should be structured and change the organization to ensure users have an integrated and consistent experience across different touchpoints. The report also provides a description of the goals and possible benefits of an approach of this type and related result measuring KPI.
    Observatory Omnichannel Customer Experience
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
    +vat
    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Infographics 11.29.2018

    Companies and startups in the digital transformation tornado: the search for innovation

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    In 2019 ICT budgets increase for nearly four Italian companies out of ten. Investment priorities are Dematerialization, Big Data, and ERP systems. Only 17% has a system to measure the impact of digital innovation. 33% of companies implemented Open Innovation initiatives. Over half the companies turns to startups to innovate: 33% is collaborating with them, 21% is planning to do so.
    Observatory Hi-Tech Start-up
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    Infographics 11.29.2018

    Companies and startups in the digital transformation tornado: the search for innovation

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    An overview of the Italian hi-tech startup scenario in 2018. How has the Italian hi-tech startup ecosystem evolved in 2018? Who are the most important players? Where is Italy positioned compared to other European Countries? What does “systemize” mean? What is the strategic value of collaboration? What elements characterize collaborations between the various ecosystem players?
    Observatory Hi-Tech Start-up
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    Infographics 11.28.2018

    Omnichannel Customer Experience: the road to maturity

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    Consumer purchases are increasingly made through a variety of channels, at any time and place. To face these changes Italian companies are required to develop Omnichannel Customer Experience strategies, rethinking and integrating touchpoints and designing data-driven marketing, communication, and sales initiatives. The infographic shows the “pillars” on which a mature customer relationship strategy must be founded.
    Observatory Omnichannel Customer Experience
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
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    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Report 09.27.2018

    The Italian Research Centers operating in the Digital domain

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    The Report provides the first mapping of the most relevant Italian Research Centers running applied research activities in the digital domain. Of the 42 centers identified, general information and a short and specific description of their research activities are provided. Among the 42 centers, the most significant 8 –in terms of dimension and activity- which agreed on the data distribution, are presented in a descriptive form showing their operative and financial results.
    Observatory Hi-Tech Start-up
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    Report 07.19.2018

    Hi-tech Startups Observatory Annual Report - Italy 2017, Fifth Edition

    €190.00
    +vat
    The Report provides an overview of the main actors in the Italian hi-tech startup ecosystem; analyzes the investments in startups by both formal and informal investors; investigates the strategies of localization, internationalization and collaborations with incumbents of Italian hi-tech startups; and describes the most significant cases in terms of funding received, revenues and exits.
    Observatory Hi-Tech Start-up
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
    +vat
    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 11.30.2017

    Corporate Entrepreneurship and Open Innovation: innovate with an eye on startups!

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    What is the size of the venture capital market in Italy in 2017? Who are the main operators (formal and informal) of the Italian market? How has the startup ecosystem in Italy changed from 2012 to today? What is the status of our ecosystem as regards attracting foreign capital
    Observatory Hi-Tech Start-up
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 10.30.2017

    Internet Media: it's time to measure up!

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    For the first time, after years of contraction, in 2016 the media market - which includes TV, press and internet - closed the year up by 3%, reaching a peak of 15.8 billion euros. Internet Media grew by 11%, an area consisting of online advertising and expenditure by customers on media content for PC, smartphone, tablet and smart connected TV.
    Observatory Internet Media
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