Publications

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    Infographics 01.27.2020

    At full Mobile speed!

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    A good piece of news is that Mobile technology is no longer just a “trend” for Italian companies. The Observatory’s 2018 research has, in fact, identified a variety of data witnessing the growing maturity of companies in using this channel to support their communication, marketing, sales, and customer care strategies or in other terms, the customer relationship process. Research findings can therefore be summarized by the expression “At full Mobile speed!”.
    Observatory Mobile B2c Strategy
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    Infographics 12.13.2019

    Welcome to the Supply Chain Finance collaborative arena

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    The Italian Supply Chain Finance market is one of the biggest in Europe: how can financiers serve an interesting sector such as that of SMBs? What role does technology play in this environment?
    Observatory Supply Chain Finance
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    Infographics 10.24.2019

    Innovative Payments: mobile and beyond

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    Mobile Payment & Commerce continues to drive New Digital Payments, which by now are worth €80 billion overall. New innovations are emerging in the area of digital payments which will give rise to new services and to the transformation of the user experience for consumers in stores.
    Observatory Innovative Payments
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 03.15.2018

    Supply Chain Finance: towards new perspectives

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    There are new, innovative solutions appearing on the market, how do I choose the best one for my business? What role do new participants, such as logistics service providers, play? Technology for SCF: is it an enabler, or a strategic component? What are the current trends, in what directions are things evolving?
    Observatory Supply Chain Finance
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    Infographics 03.07.2018

    Mobile Payment & Commerce: Fasten your seatbelts!

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    2017 saw increasing curiosity and interest among Italians in Mobile Payment & Commerce. Mobile Proximity Payment started to become a reality due to investments made in advertising, and to the entry into the Italian market of some big international players. Mobile Commerce is taking an ever-increasing share of the online purchasing pie.
    Observatory Innovative Payments
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    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

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    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
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    Infographics 11.28.2017

    Digital b2b: the basis for a digital Italy

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    The time has come to go beyond single project “silos”-type digitalisation, or single company, “monad”-type, digitalisation, to concentrate on a truly integrated digital ecosystem, “Digital B2B”, laying sound foundations for digital transformation within Italy.
    Observatory Digital B2b
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

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    Food is at the top of the list in every shopping basket in Italy, but e-commerce has yet to take off in this sector. In 2017, the online Food & Grocery market was worth 812 million euros (up by 37%), a measly 0.5% of overall retail purchases in the sector.
    Observatory eCommerce B2c
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    Infographics 07.20.2017

    Supply Chain Finance: Tomorrow is already here!

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    What is the value of the Net Operating Working Capital of Italian companies? How is it broken down? What is the cash to cash value of Italian companies? What is it composed of? What does it look like when compared to the European situation? What is the Value of the SCF potential and served markets? What approach do startups have to SCF?
    Observatory Supply Chain Finance
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    Infographics 06.09.2017

    Mobile payment and commerce: conquering the world

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    There is growing interest at global level towards Mobile Payment & Commerce: Mobile Remote Commerce is by now consolidated but Mobile Proximity Payment has yet to prove its potential. “New” Digital Payments in Italy keep growing, and in 2016 have demonstrated they can be the engine that brings Italians closer to electronic payments, replacing cash.
    Observatory Innovative Payments
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    Infographics 05.30.2017

    Mobile: think out of the box

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    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
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    Infographics 03.20.2017

    Food online: it whets my appetite!

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    Food&Grocery is one of the sectors of highest interest in the Italian B2c eCommerce scenario, both for the huge and still unexpressed potential and for the ferment going on in the offering sector over the last two years. In 2016 the eCommerce in Food&Grocery market, that is what Italian consumers purchase on both Italian and International sites, is worth 575 million euros, + 30% compared to 2015.
    Observatory eCommerce B2c
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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