Publications

There is so much talk about AI, but how much is the Artificial Intelligence market in Italy actually worth? What are the main spending directions and trends among large Italian companies? And what results have they obtained so far? How ready are large Italian companies for the journey towards adopting Artificial Intelligence? How do you go about creating an AI project?

The impact of digital innovation on the tourism sector in Italy is increasingly relevant in all processes, not just for purchasing tourism products. How can stakeholders in the sector attract tourist flows and guarantee an excellent and long-lasting travel experience? What do tourists do in their travel destinations? Which trends will have the greatest influence on the world of travel in coming years?

What does Artificial Intelligence mean? What are the enabling factors for AI solutions? Which Artificial Intelligence experiments or initiatives have been implemented, or are in progress, by companies around the world? What impact will Artificial Intelligence have on employment levels?

What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?

What is the level of implementation of Italian and regional Digital Agendas? What are the progresses made compared to other European Countries? What is the impact of digital development on Countries' economies? How to promote collaboration between public and private sectors to accelerate the Country's digitalization? How much is the expenditure in digital technologies of the Italian PS worth? How widespread are Broadband and Ultra broadband?

Digital innovation is transforming tourism, and Tourists all over the world are more connected and interactive. How can Tourist behaviour be changed? And what about Business Traveller behaviour? Is the offering keeping up with current changes? Will new Big Players have an increasingly relevant role?

The last 12 months have been rather exciting and full of surprises for the Italian Digital Agenda. While there has yet to be a jump in quality, the foundations have certainly been laid to reduce, at least in part, the gap between Italy and the countries that act as a reference point in Europe. The Observatory, in this year’s research, has worked on the evidence, models, tools and proposals that enable and accompany this digital transformation.

The tourism market is continuing to grow in Italy (up by 3%), driven in part by digital channels, which made 9.5 billion Euros in 2015 (up by 11% on 2014), with nearly one fifth of transactions being through internet. Much has been achieved, but more is possible. How? For example, by understanding when, where, and how tourists use internet.