Publications

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    Infographics 01.24.2019

    The Italian Digital Route to the Future of Tourism

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    The impact of digital innovation on the tourism sector in Italy is increasingly relevant in all processes, not just for purchasing tourism products. How can stakeholders in the sector attract tourist flows and guarantee an excellent and long-lasting travel experience? What do tourists do in their travel destinations? Which trends will have the greatest influence on the world of travel in coming years?
    Observatory Digital Innovation in Tourism
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Infographics 10.30.2017

    Internet Media: it's time to measure up!

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    For the first time, after years of contraction, in 2016 the media market - which includes TV, press and internet - closed the year up by 3%, reaching a peak of 15.8 billion euros. Internet Media grew by 11%, an area consisting of online advertising and expenditure by customers on media content for PC, smartphone, tablet and smart connected TV.
    Observatory Internet Media
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 12.20.2016

    Internet Media: without data everything is just a personal opinion

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    After many years of contraction, the Italian Media market (pay and advertising) closes 2015 at 15.3 billion euros, in line with 2014. Internet Media register the highest growth (+11%) reaching almost 2.3 billion euros. 95% of this market is closely linked to advertising; with an overall value of 2.15 billion euros, Internet consolidates its positions as second advertising media with a 29% share, behind Television, worth 49%. Also rising (+24%) are Internet Media paid contents (streaming video and music subscriptions and online news) but absolute values are still low (112 million euros in 2015).
    Observatory Internet Media
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    Infographics 10.14.2016

    Digital Tourists race …. Deals chase

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    Digital innovation is transforming tourism, and Tourists all over the world are more connected and interactive. How can Tourist behaviour be changed? And what about Business Traveller behaviour? Is the offering keeping up with current changes? Will new Big Players have an increasingly relevant role?
    Observatory Digital Innovation in Tourism
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    Infographics 10.09.2015

    Tourism? ... Let's travel digitally

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    The tourism market is continuing to grow in Italy (up by 3%), driven in part by digital channels, which made 9.5 billion Euros in 2015 (up by 11% on 2014), with nearly one fifth of transactions being through internet. Much has been achieved, but more is possible. How? For example, by understanding when, where, and how tourists use internet.
    Observatory Digital Innovation in Tourism
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    Infographics 06.04.2015

    Internet Advertising: almost 30% of the Market Share

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    In an overall Media market recording a downturn, in 2014, of 1% and which has lost 17% of its value since 2008, Internet Media have been bucking the trend with a growth of 12%. Looking at the advertising market alone, the value of internet is even greater: worth 27% in 2014, and expected to reach 30% in 2015. This growth is propelled by the most innovative elements, social media, video networks and mobile computing.
    Observatory Internet Media
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