Publications

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    Infographics 01.27.2020

    At full Mobile speed!

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    A good piece of news is that Mobile technology is no longer just a “trend” for Italian companies. The Observatory’s 2018 research has, in fact, identified a variety of data witnessing the growing maturity of companies in using this channel to support their communication, marketing, sales, and customer care strategies or in other terms, the customer relationship process. Research findings can therefore be summarized by the expression “At full Mobile speed!”.
    Observatory Mobile B2c Strategy
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    Infographics 10.24.2019

    Innovative Payments: mobile and beyond

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    Mobile Payment & Commerce continues to drive New Digital Payments, which by now are worth €80 billion overall. New innovations are emerging in the area of digital payments which will give rise to new services and to the transformation of the user experience for consumers in stores.
    Observatory Innovative Payments
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    Infographics 03.07.2018

    Mobile Payment & Commerce: Fasten your seatbelts!

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    2017 saw increasing curiosity and interest among Italians in Mobile Payment & Commerce. Mobile Proximity Payment started to become a reality due to investments made in advertising, and to the entry into the Italian market of some big international players. Mobile Commerce is taking an ever-increasing share of the online purchasing pie.
    Observatory Innovative Payments
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    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

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    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
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    Infographics 11.28.2017

    Digital b2b: the basis for a digital Italy

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    The time has come to go beyond single project “silos”-type digitalisation, or single company, “monad”-type, digitalisation, to concentrate on a truly integrated digital ecosystem, “Digital B2B”, laying sound foundations for digital transformation within Italy.
    Observatory Digital B2b
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    Infographics 06.09.2017

    Mobile payment and commerce: conquering the world

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    There is growing interest at global level towards Mobile Payment & Commerce: Mobile Remote Commerce is by now consolidated but Mobile Proximity Payment has yet to prove its potential. “New” Digital Payments in Italy keep growing, and in 2016 have demonstrated they can be the engine that brings Italians closer to electronic payments, replacing cash.
    Observatory Innovative Payments
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    Infographics 05.30.2017

    Mobile: think out of the box

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    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 06.16.2016

    Digital Transformation: b2b or not to be?

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    Companies that migrated their invoices to digital storage by the end of 2015 are 650k. Businesses electronically transacted with other businesses an overall value of 260 billion euros, just under 10% of B2b trade dealings of the country, which in Italy amounts to 2700 billion.
    Observatory Digital B2b
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    Infographics 02.18.2016

    Mobile Payment & Commerce: engage your customers

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    With the entry of two great players – Apple in 2014 and Samsung in 2015 – the competitive Mobile Payment & Commerce framework has become even grander. At the same time, big steps have been made in consolidating technologic configurations, especially in the Mobile Proximity sector, with the improved definition of HCE architectures and tokenization solutions. Meanwhile, Mobile Remote Payment & Commerce has long since established the substantial aspects of IT configurations.
    Observatory Innovative Payments
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    Infographics 02.03.2016

    Strategy, organization and data: the pillars of mobile transformation

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    For years the approach to Mobile as a tool to enhance customer relationships was generally tactical and experimental. In 2014 awareness that the Smartphone is an essential touch point in customer relationship and loyalty strategies and a catalyst for other points of contact. 2015 can be considered the “course change” year: in two out of three companies mapped in the Observatory’s Research, the process towards Mobile Transformation has started
    Observatory Mobile B2c Strategy
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    Infographics 06.19.2015

    After the PA the Digital (re)joins the Business

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    The progress towards digitalisation that has been arduously pursued for years within the Italian national economic system has been boosted with the recent legal requirement for companies to invoice public authorities electronically. Introduced just over a year ago, and extended to all public bodies over the past few months, this obligation is proving a massive help in spreading relevant digital expertise. In many cases, skills have evolved faster in the public sector than in many private companies.
    Observatory Digital B2b
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    Infographics 05.21.2015

    Mobile Economy: the way to the Digitalization of the Country

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    The rapid propagation of smartphones and tables (in Italy numbering 35 million and 9.5 million units, respectively in 2014), the spreading of apps (over 3 million available in app stores), the development of LTE Broadband (which already provide coverage for 80% of the population) and the growth in smart objects connected to mobile networks (8 million) have created a new, powerful ecosystem in which an increasingly wider section of the Italian economy is empowered: the Mobile Economy.
    Observatory Mobile B2c Strategy
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    Infographics 02.19.2015

    Mobile Payment & Commerce: no one is missing!

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    With all the interested players now entering the field, the conditions are right for fully developing the Mobile Payment & Commerce market, which has always been seen as a model with the great potential of upturning the classical world of payments and trade.
    Observatory Innovative Payments
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    Infographics 01.29.2015

    Mobile Marketing & Service: the going gets tough!

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    During 2014, companies have finally understood that mobile technology is the picklock for opening the multi-channel door. The multi-channel and customer-centric approach has a formidable ally in mobile innovation, one that confounds normal play, enabling and invigorating all other contact points. The true keystone of success is to see mobile technology as the means to enhance and amplify other contact points throughout the entire purchasing process.
    Observatory Mobile B2c Strategy
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