Publications

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    Infographics 11.29.2018

    Companies and startups in the digital transformation tornado: the search for innovation

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    In 2019 ICT budgets increase for nearly four Italian companies out of ten. Investment priorities are Dematerialization, Big Data, and ERP systems. Only 17% has a system to measure the impact of digital innovation. 33% of companies implemented Open Innovation initiatives. Over half the companies turns to startups to innovate: 33% is collaborating with them, 21% is planning to do so.
    Observatory Hi-Tech Start-up
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    Infographics 11.29.2018

    Companies and startups in the digital transformation tornado: the search for innovation

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    An overview of the Italian hi-tech startup scenario in 2018. How has the Italian hi-tech startup ecosystem evolved in 2018? Who are the most important players? Where is Italy positioned compared to other European Countries? What does “systemize” mean? What is the strategic value of collaboration? What elements characterize collaborations between the various ecosystem players?
    Observatory Hi-Tech Start-up
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    Infographics 11.28.2018

    Omnichannel Customer Experience: the road to maturity

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    Consumer purchases are increasingly made through a variety of channels, at any time and place. To face these changes Italian companies are required to develop Omnichannel Customer Experience strategies, rethinking and integrating touchpoints and designing data-driven marketing, communication, and sales initiatives. The infographic shows the “pillars” on which a mature customer relationship strategy must be founded.
    Observatory Omnichannel Customer Experience
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Infographics 03.22.2018

    Digital Export, to each their own channel!

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    The digital channel is clearly becoming more important for accessing international markets and undoubtedly represents an interesting opportunity at global level. How to seize it?
    Observatory Digital Export
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    Infographics 11.30.2017

    Corporate Entrepreneurship and Open Innovation: innovate with an eye on startups!

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    What is the size of the venture capital market in Italy in 2017? Who are the main operators (formal and informal) of the Italian market? How has the startup ecosystem in Italy changed from 2012 to today? What is the status of our ecosystem as regards attracting foreign capital
    Observatory Hi-Tech Start-up
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 10.30.2017

    Internet Media: it's time to measure up!

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    For the first time, after years of contraction, in 2016 the media market - which includes TV, press and internet - closed the year up by 3%, reaching a peak of 15.8 billion euros. Internet Media grew by 11%, an area consisting of online advertising and expenditure by customers on media content for PC, smartphone, tablet and smart connected TV.
    Observatory Internet Media
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    Infographics 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

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    Food is at the top of the list in every shopping basket in Italy, but e-commerce has yet to take off in this sector. In 2017, the online Food & Grocery market was worth 812 million euros (up by 37%), a measly 0.5% of overall retail purchases in the sector.
    Observatory eCommerce B2c
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    Infographics 08.28.2017

    Digital export: a challenge, many opportunities

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    Digital export, moving between challenges and new opportunities requires training, competences, disposition to change and adequate investments. Here is the 2016-17 Research of the Export Observatory promoted by the School of Management del Politecnico di Milano.
    Observatory Digital Export
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    Infographics 03.20.2017

    Food online: it whets my appetite!

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    Food&Grocery is one of the sectors of highest interest in the Italian B2c eCommerce scenario, both for the huge and still unexpressed potential and for the ferment going on in the offering sector over the last two years. In 2016 the eCommerce in Food&Grocery market, that is what Italian consumers purchase on both Italian and International sites, is worth 575 million euros, + 30% compared to 2015.
    Observatory eCommerce B2c
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    Infographics 02.03.2017

    Technologic and digital innovation for ever more SMART logistics

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    What are the main figures and scenarios of third party logistics in Italy? What are the new paradigms and services within the logistics offering? In the shift from multichannel to omnichannel, what are the possible logistics models and their integration with traditional channels? What are the evolution scenarios? Which technologic and digital innovations are changing the face of logistics today?
    Observatory Contract Logistics “Gino Marchet”
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    Infographics 01.20.2017

    Open Digital Innovation: companies and startups together to redesign the future

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    Managing digital innovation today is one of the business priorities of Italian companies. Proof is in the stability of the ICT budget that in 2017 is expected to increase at an overall rate in line with 2016, between 0.5% and 0.6%, with investments directed primarily to ERP, Big Data and Analytics–Business Intelligence, digitalisation and dematerialization systems. It is confirmed by the fact that in 39% of companies an additional budget is available for digital innovation also in other departments, in 8% of cases comparable or greater than that of the ICT Department.
    Observatory Digital Transformation Academy
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    Infographics 01.20.2017

    Open Digital Innovation: companies and startups together to redesign the future

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    The ecosystem of hi-tech startups financed in Italy grows by 24% reaching 182 million € overall: what is the weight of formal and informal investors? What is the role of international players? What are major hi-tech sectors? What are startups main dynamics and performances? And what is the relationship between financed startups and innovative startups?
    Observatory Hi-Tech Start-up
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