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Publications

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    Infographics 01.27.2020

    At full Mobile speed!

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    A good piece of news is that Mobile technology is no longer just a “trend” for Italian companies. The Observatory’s 2018 research has, in fact, identified a variety of data witnessing the growing maturity of companies in using this channel to support their communication, marketing, sales, and customer care strategies or in other terms, the customer relationship process. Research findings can therefore be summarized by the expression “At full Mobile speed!”.
    Observatory Mobile B2c Strategy
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    Infographics 10.24.2019

    Innovative Payments: mobile and beyond

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    Mobile Payment & Commerce continues to drive New Digital Payments, which by now are worth €80 billion overall. New innovations are emerging in the area of digital payments which will give rise to new services and to the transformation of the user experience for consumers in stores.
    Observatory Innovative Payments
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 10.10.2018

    Cloud Transformation: evolving towards the agile organization with clouds

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    The Cloud is entering a new age of maturity, companies perceive its digital innovation enabling value and design their transformation path with increasing awareness. IT systems have become complex and technologically heterogeneous, evolving into Hybrid and Multi Cloud environments. This has introduced new challenges for companies that, to respond to change must reach the right level of technologic and organizational. agility.
    Observatory Cloud Transformation
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    Infographics 04.12.2018

    Safeguards and tools for more sustainable gaming: Data and analysis of the Italian Online Gaming sector

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    Social Sustainability has been a priority for some years now, not just for governments in developed countries, but also for companies operating in those countries. In the Online Gaming sector, this concept is reflected in a vast array of policies and procedures, including as part of the Responsible Gaming programs. In contrast to illegal gaming, safeguarding players from fraud and problematic gaming and the prevention of underage Gaming are the cornerstones of the regulated Italian framework, which, together with digitalisation, the enhancement of broadband connections and the growth in the number of smartphones, have influenced consumer behaviour and shaped the evolution of the sector.
    Observatory Online Gaming
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    Infographics 03.07.2018

    Mobile Payment & Commerce: Fasten your seatbelts!

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    2017 saw increasing curiosity and interest among Italians in Mobile Payment & Commerce. Mobile Proximity Payment started to become a reality due to investments made in advertising, and to the entry into the Italian market of some big international players. Mobile Commerce is taking an ever-increasing share of the online purchasing pie.
    Observatory Innovative Payments
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    Infographics 02.14.2018

    An ever more Mobile customer journey: ready for the next level?

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    Adoption of Mobile technology is growing among both consumers and companies. 42% of Mobile Surfers is making purchases also through their Smartphone and so in 2017 the weight of Mobile Commerce on total increased to 25% (up from 65% of the previous year). The growth of investments in Advertising on Smartphone by Businesses is also in the double digit range (+49%) with over one billion euros. Only one out of twenty five companies does not yet have a site optimized for mobile viewing, and no less than nine out of ten have developed at least one Mobile Application to provide services to their customers.
    Observatory Mobile B2c Strategy
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    Infographics 02.01.2018

    Cloud Transformation: a PaaS for the future

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    Digital transformation is all over today's business models. In response, Cloud Computing is positioning itself as a game-changer in terms of cost and time-to-market for introducing new technologies. Companies must grasp the opportunity, not just adapting their information systems, but also skills and working methods.
    Observatory Cloud Transformation
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    Infographics 11.28.2017

    Digital b2b: the basis for a digital Italy

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    The time has come to go beyond single project “silos”-type digitalisation, or single company, “monad”-type, digitalisation, to concentrate on a truly integrated digital ecosystem, “Digital B2B”, laying sound foundations for digital transformation within Italy.
    Observatory Digital B2b
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

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    Food is at the top of the list in every shopping basket in Italy, but e-commerce has yet to take off in this sector. In 2017, the online Food & Grocery market was worth 812 million euros (up by 37%), a measly 0.5% of overall retail purchases in the sector.
    Observatory eCommerce B2c
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    Infographics 06.09.2017

    Mobile payment and commerce: conquering the world

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    There is growing interest at global level towards Mobile Payment & Commerce: Mobile Remote Commerce is by now consolidated but Mobile Proximity Payment has yet to prove its potential. “New” Digital Payments in Italy keep growing, and in 2016 have demonstrated they can be the engine that brings Italians closer to electronic payments, replacing cash.
    Observatory Innovative Payments
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    Infographics 05.30.2017

    Mobile: think out of the box

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    The approach to Mobile transformation is becoming more mature, but it is possible to identify 5 different behavior clusters among Italian companies.
    Observatory Mobile B2c Strategy
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    Infographics 05.05.2017

    Online Gaming: growth of the legitimate circuit

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    Opposing unlawful gaming, offer extension, taxation based on expenditure and rules to safeguard players have all led to the recovery of most of the unofficial ‘activity’ with a consequent increase of gaming flows in the Italian legitimate circuit. With the advancements of the regulatory and gaming framework the sector’s attractiveness has increased and over recent years there have been two major developments: Italian players have returned to the legitimate circuit and the entry in the Italian market of big international operators that have brought their base of Italian clients with them.
    Observatory Online Gaming
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    Infographics 04.07.2017

    IT governance: revolution in progress!

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    The Digital Transformation demands IT managerships to undertake a considerable effort in making the company IT system evolve consistently, changing how the application portfolio that support the business is governed and evolves. This implies new decision criteria, architectural models, processes and methodologies that represent the new challenges faced by CIOs today.
    Observatory Cloud Transformation
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