Publications

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    Infographics 01.16.2020

    Internet Media: Conquering new territory

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    The overall media sector in Italy recorded negative figures once again in 2018 (-2%), due largely to a sharp drop in revenue from the sale of paid content (-8%). But how is the Internet Media market faring in all of this?
    Observatory Internet Media
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    Infographics 11.27.2019

    Happy Birthday Internet (of Things)

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    In 2018 the Internet of Things market in Italy achieved a turnover of €5 billion, a 35% increase on 2017, fuelled by both the more consolidated applications that use “traditional” cellular connectivity (+27%) and by those that use other communication technologies (+47%).
    Observatory Internet of Things
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    Infographics 10.08.2019

    The Internet of Value Universe, through the Blockchain galaxies

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    After the intense media attention on cryptocurrencies in 2017, in consequence of the soaring value increases, 2018 was marked by an unstoppable nose-dive in terms of capitalization. The Blockchain community refers to this period as the “crypto winter”. But winter didn’t arrive for the technology behind cryptocurrencies. In fact, Blockchain technology has matured greatly in the past year, and has seen the development and growth of practical galaxies that orbit around it, due in no small part to the massive efforts of the development community.
    Observatory Blockchain & Distributed Ledger
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    Infographics 07.10.2019

    The store of the future. The place to be!

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    The success of eCommerce and the start of new interaction and purchasing modes change the reasons that drive consumers to visit a store. The sales point has lost its original purpose of enabling physical access to products and is now searching for new meaning and purposes, including relational.
    Observatory Digital Innovation in Retail
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    Infographics 05.21.2019

    Smart Home: Look who’s talking!

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    During 2018 the Smart Home market in Italy reached a value of €380 million, registering extremely high growth (+52% compared to 2017) in the wake of smart home speakers, which were finally launched on the Italian market.
    Observatory Internet of Things
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Infographics 04.13.2018

    Internet of Things: connected or extinct!

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    2017 has been a very good year for the Internet of Things (IoT), both in Italy and at international level. We are increasingly convinced that what was the potentiality of this fascinating paradigm has now been transformed into essential elements that cannot be ignored by any players, in every sector.
    Observatory Internet of Things
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    Infographics 02.16.2018

    No one is missing (almost): The Smart Home opens its doors

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    In the course of 2017 the Smart Home market in Italy reached 250 million euros, registering a very high growth (+35% from 2016). Security, heating and connected appliance management drive the sector.
    Observatory Internet of Things
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    Infographics 11.22.2017

    B2C e-commerce market in Italy: we need vision, courage and perseverance!

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    B2C E-commerce is progressively becoming more relevant and, across the world, its scope has gradually become less restricted or confined. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 11.16.2017

    Retail of the future: between tradition and innovation

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    For Italy’s top retailers, the biggest challenge for the store of the future will be to offer an efficient and enjoyable customer experience to consumers with a multitude of different needs and behaviours.
    Observatory Digital Innovation in Retail
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    Infographics 10.30.2017

    Internet Media: it's time to measure up!

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    For the first time, after years of contraction, in 2016 the media market - which includes TV, press and internet - closed the year up by 3%, reaching a peak of 15.8 billion euros. Internet Media grew by 11%, an area consisting of online advertising and expenditure by customers on media content for PC, smartphone, tablet and smart connected TV.
    Observatory Internet Media
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    Infographics 09.25.2017

    Food & Grocery in Italy: has e-commerce delivered?

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    Food is at the top of the list in every shopping basket in Italy, but e-commerce has yet to take off in this sector. In 2017, the online Food & Grocery market was worth 812 million euros (up by 37%), a measly 0.5% of overall retail purchases in the sector.
    Observatory eCommerce B2c
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    Infographics 09.06.2017

    Internet of Things: beyond objects, towards services

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    The time has come to go beyond the current level of connection of objects, to shift the attention to the services they enable. To do so it is necessary to know how to identify the right strategies to valorise the data collected by the connected objects, which withholds huge potential, still largely unexplored.
    Observatory Internet of Things
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    Infographics 07.28.2017

    Smart Home: Internet of Things in the household

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    Market, offer, data and consumers: what are the main Smart Home advancements in Italy and abroad?
    Observatory Internet of Things
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