Publications

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    Infographics 12.20.2016

    Internet Media: without data everything is just a personal opinion

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    After many years of contraction, the Italian Media market (pay and advertising) closes 2015 at 15.3 billion euros, in line with 2014. Internet Media register the highest growth (+11%) reaching almost 2.3 billion euros. 95% of this market is closely linked to advertising; with an overall value of 2.15 billion euros, Internet consolidates its positions as second advertising media with a 29% share, behind Television, worth 49%. Also rising (+24%) are Internet Media paid contents (streaming video and music subscriptions and online news) but absolute values are still low (112 million euros in 2015).
    Observatory Internet Media
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    Infographics 10.21.2015

    Hi-Tech Startup in Italy

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    The Italian market for investment in hi-tech start-ups is once more on the rise and is expected to reach a total of 133 million Euros in 2015.
    Observatory Hi-Tech Start-up
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    Infographics 10.19.2015

    Social? Mobile? Multichannel? Sure, but the lifebloob of eCommerce in Italy is made of services and convenience.

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    The value if the E-commerce market in Italy reached 16.6 billion Euros in 2015, with a growth in absolute value of 2.2 billion Euros - over 16% - compared to 2014. The sector of goods bought online (up by 21%) is growing faster than that of services (up by 12%).
    Observatory eCommerce B2c
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    Infographics 06.04.2015

    Internet Advertising: almost 30% of the Market Share

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    In an overall Media market recording a downturn, in 2014, of 1% and which has lost 17% of its value since 2008, Internet Media have been bucking the trend with a growth of 12%. Looking at the advertising market alone, the value of internet is even greater: worth 27% in 2014, and expected to reach 30% in 2015. This growth is propelled by the most innovative elements, social media, video networks and mobile computing.
    Observatory Internet Media
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