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Publications

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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 12.23.2016

    Fashion online: a trend-setting channel

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    In 2016 the eCommerce in Fashion market, what Italian consumers purchased from Italian and international sites, exceeds 1.8 billion euros, with an absolute value increase of 365 million euros (+25%) compared to 2015. In the product eCommerce sector Fashion is second only to technology and electronics: it counted for 6% in 2012 and today, in 2016, it is just under 10%.
    Observatory eCommerce B2c
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    Infographics 11.18.2015

    Digital Innovation in Retail: looking for value

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    Italian users are becoming increasingly inter-connected, digitally aware consumers. As of 2015, the number of Italian Internet users is approaching 38 million, of whom 17.7 million are online shoppers and 31 million smartphone users. In addition to managing these changes in consumer behaviour, retailers have also to face continuously more complex back-end processes and the range of available products has increased while the average product life cycle has shortened. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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    Infographics 10.19.2015

    Social? Mobile? Multichannel? Sure, but the lifebloob of eCommerce in Italy is made of services and convenience.

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    The value if the E-commerce market in Italy reached 16.6 billion Euros in 2015, with a growth in absolute value of 2.2 billion Euros - over 16% - compared to 2014. The sector of goods bought online (up by 21%) is growing faster than that of services (up by 12%).
    Observatory eCommerce B2c
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