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Publications

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    Infographics 02.03.2016

    Strategy, organization and data: the pillars of mobile transformation

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    For years the approach to Mobile as a tool to enhance customer relationships was generally tactical and experimental. In 2014 awareness that the Smartphone is an essential touch point in customer relationship and loyalty strategies and a catalyst for other points of contact. 2015 can be considered the “course change” year: in two out of three companies mapped in the Observatory’s Research, the process towards Mobile Transformation has started
    Observatory Mobile B2c Strategy
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    Infographics 11.18.2015

    Digital Innovation in Retail: looking for value

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    Italian users are becoming increasingly inter-connected, digitally aware consumers. As of 2015, the number of Italian Internet users is approaching 38 million, of whom 17.7 million are online shoppers and 31 million smartphone users. In addition to managing these changes in consumer behaviour, retailers have also to face continuously more complex back-end processes and the range of available products has increased while the average product life cycle has shortened. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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    Infographics 05.21.2015

    Mobile Economy: the way to the Digitalization of the Country

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    The rapid propagation of smartphones and tables (in Italy numbering 35 million and 9.5 million units, respectively in 2014), the spreading of apps (over 3 million available in app stores), the development of LTE Broadband (which already provide coverage for 80% of the population) and the growth in smart objects connected to mobile networks (8 million) have created a new, powerful ecosystem in which an increasingly wider section of the Italian economy is empowered: the Mobile Economy.
    Observatory Mobile B2c Strategy
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    Infographics 01.29.2015

    Mobile Marketing & Service: the going gets tough!

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    During 2014, companies have finally understood that mobile technology is the picklock for opening the multi-channel door. The multi-channel and customer-centric approach has a formidable ally in mobile innovation, one that confounds normal play, enabling and invigorating all other contact points. The true keystone of success is to see mobile technology as the means to enhance and amplify other contact points throughout the entire purchasing process.
    Observatory Mobile B2c Strategy
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