With our Digital Innovation Observatories you can stay up to date on digital transformation and develop new strategic competences. You will have access to the knowledge of prime level experts from all over the world through an innovative multimedia platform.
Italian users are becoming increasingly inter-connected, digitally aware consumers. As of 2015, the number of Italian Internet users is approaching 38 million, of whom 17.7 million are online shoppers and 31 million smartphone users. In addition to managing these changes in consumer behaviour, retailers have also to face continuously more complex back-end processes and the range of available products has increased while the average product life cycle has shortened. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.