Publications

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    Slide Booklets 12.06.2016

    The digital innovations supporting omni-channel at leading Italian retailers

    €110.00
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    To effectively manage customer relationships, it is important for retailers to develop an omni-channel strategy that includes combined and integrated use of physical, online and mobile channels.
    Observatory Digital Innovation in Retail
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    Slide Booklets 03.01.2016

    Priorities in Digital Innovation for Business in 2016: Investment Trends

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    This report provides an overview of the state of the art of digital innovation in Italian retail, providing an assessment of the value of investment in digital innovation and examining the various digital innovations that are capable of reshaping retailers’ processes.
    Observatory Digital Transformation Academy
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    Infographics 11.18.2015

    Digital Innovation in Retail: looking for value

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    Italian users are becoming increasingly inter-connected, digitally aware consumers. As of 2015, the number of Italian Internet users is approaching 38 million, of whom 17.7 million are online shoppers and 31 million smartphone users. In addition to managing these changes in consumer behaviour, retailers have also to face continuously more complex back-end processes and the range of available products has increased while the average product life cycle has shortened. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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