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Despite the economic upturn, Italy still has the dubious honour of having the largest potential market for Supply Chain Finance in Europe. How is the market (potential and served) for SCF solutions evolving in Italy and in Europe? What business models do the new startups in the sector use? How can new players, such as logistics service providers, find business opportunities in SCF? What is the evolutionary outlook for SCF, considering the impact of digital innovation?
The Italian context appears to be extremely attractive for the Supply Chain Finance market, especially due to the outstanding amount of working capital of Italian companies. However, some elements of investigation are necessary. Who are different actors that are entering this world? Which are their business models? Which are the costs and benefits of SCF solutions? How does a company choose the best solution for their suppliers? Which are the different sources of information that need to be taken into account when implementing a SCF solution?
Italian companies show greater maturity in approaching the Cloud compared to the past, but in what way are large companies and SMBs responding to the challenges and opportunities resulting from these solutions? What organizational and technologic changes are needed for Cloud migration? How is the offering supply chain evolving?
Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.