With our Digital Innovation Observatories you can stay up to date on digital transformation and develop new strategic competences. You will have access to the knowledge of prime level experts from all over the world through an innovative multimedia platform.
Italian companies show greater maturity in approaching the Cloud compared to the past, but in what way are large companies and SMBs responding to the challenges and opportunities resulting from these solutions? What organizational and technologic changes are needed for Cloud migration? How is the offering supply chain evolving?
Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.