Publications

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    Infographics 04.15.2016

    Internet of Things: the future is already here!

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    The growth rate of the Internet of Things market in Italy is excellent, reaching 2 billion euros at the end of 2015. Still too soon to say it has “exploded”, but “turning point” conditions are all in place.
    Observatory Internet of Things
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    Report 03.17.2016

    Cloud & ICT as a Service: Market Context

    €110.00
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    The shadows overhanging Cloud computing have vanished and now is a good time to act. Despite a 25% overall growth in Cloud computing with an estimated value of 1.51 billion Euros in 2015, organisations are still unable to grasp the enabling elements, reference models and main approaches linked to Cloud technology. We will begin by examining the choices that affect an organisation’s strategies in the Cloud field, what is changing in the ICT offer, how the offer is evolving to meet new company requirements, how intermediation and aggregation models for Cloud services have altered and what their level of maturity is.
    Observatory Cloud Transformation
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    Infographics 02.18.2016

    Mobile Payment & Commerce: engage your customers

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    With the entry of two great players – Apple in 2014 and Samsung in 2015 – the competitive Mobile Payment & Commerce framework has become even grander. At the same time, big steps have been made in consolidating technologic configurations, especially in the Mobile Proximity sector, with the improved definition of HCE architectures and tokenization solutions. Meanwhile, Mobile Remote Payment & Commerce has long since established the substantial aspects of IT configurations.
    Observatory Innovative Payments
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
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    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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    Infographics 10.19.2015

    Social? Mobile? Multichannel? Sure, but the lifebloob of eCommerce in Italy is made of services and convenience.

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    The value if the E-commerce market in Italy reached 16.6 billion Euros in 2015, with a growth in absolute value of 2.2 billion Euros - over 16% - compared to 2014. The sector of goods bought online (up by 21%) is growing faster than that of services (up by 12%).
    Observatory eCommerce B2c
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    Report 10.13.2015

    Internet of Things for the Smart City: a Roadmap to create value

    €110.00
    +vat
    The report illustrates the possible roadmap involving IoT technology to help in bringing the smart city into being in Italy. Numerous projects have been started in Italy, although lack of economic resources and appropriate skills is proving to be a stumbling block for starting large scale IoT projects within the smart city field. Synergy with smart metering for gas in a smart urban infrastructure perspective remains the preferred route to take.
    Observatory Internet of Things
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    Report 07.15.2015

    Digital Innovation in business after Electronic Invoicing to the P.A.

    €110.00
    +vat
    Using electronic invoicing for public authorities has helped in clarifying the situation on the digital front. The offer in this field is wide, diverse and layered. The potential benefits (in both monetary and non-monetary terms) of using digital solutions are both tangible and significant. Alongside the opportunities for simplifying the procedures that are materialising are the incentives put in place by the legislator to open the way to B2B electronic invoicing. It is now up the companies to make their move. 
    Observatory Digital B2b
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    Infographics 06.30.2015

    Cloud indeed: simple but not trivial!

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    The Italian Cloud market is estimated at around 1.51 billion Euros for 2015, with a total growth of 25%. Investment in the Cloud Enabling Infrastructure market is worth 1.05 billion Euros and has a growth rate of 21%, but it is the Public Cloud market that drives the market, with a growth of 35% and estimated expenditure of 460 million Euros.
    Observatory Cloud Transformation
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    Report 06.22.2015

    The Internet of Things in Italy: state-of-the-art and market trends

    €110.00
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    In this report, we will present an overall view of the main evolutions taking place within the Internet of Things in Italy, highlighting the state-of-the-art and principle trends of growth. The report also addresses our aim of analysing the diffusion and the market value of the most common IoT applications utilising mobile phone networks. We then will extend this analysis to the total value of the market in Italy, including the part based on other communication technologies (for example, WiFi, Wireless Sensor Networks).
    Observatory Internet of Things
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    Infographics 06.19.2015

    After the PA the Digital (re)joins the Business

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    The progress towards digitalisation that has been arduously pursued for years within the Italian national economic system has been boosted with the recent legal requirement for companies to invoice public authorities electronically. Introduced just over a year ago, and extended to all public bodies over the past few months, this obligation is proving a massive help in spreading relevant digital expertise. In many cases, skills have evolved faster in the public sector than in many private companies.
    Observatory Digital B2b
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    Report 05.25.2015

    Mobile Payment & Commerce offer in Italy in 2014

    €110.00
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    Mobile remote payment & commerce still remains the main source of value in this market, with transactions worth 2.2 billion Euros in 2014, a growth of 55% (1.2 billion Euros in 2013). In the sector of mobile proximity payment & commerce, NFC has become the preferred technology for proximity/contactless payments and, as a consequence, the first commercial launches based on the SIM-based ecosystem have been taking place in Italy.
    Observatory Innovative Payments
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    Report 05.08.2015

    Online Gaming in Italy: market

    €110.00
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    The online gaming sector closed 2014 slightly up on 2013 (+0.4%), although there has been a further drop in the number of active gamblers per month. Casino games and sports betting are up by 8 and 11%, respectively, and are driving the market. There is a further drop for poker (-20%). New types of gambling introduced over the past two years are bringing a positive contribution to the sector. Lotto, virtual betting, personalised betting and betting exchange. The new channels used for gambling, smartphones and tablets, consolidated their position in 2014. Expenditure through the channel has doubled and its incidence is around 14% of the total expenditure. Operators are continuing to expand their offer and Italian gamblers are using these devices more frequently and becoming more adept in their use.
    Observatory Online Gaming
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    Report 04.28.2015

    Social Business Collaboration: current progress and guidelines

    €110.00
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    Social business collaboration is growing in importance and 42% of companies in the survey are currently implementing or have implemented at least one project to introduce collaborative-type tools to their business processes. The most important factor, however, is that 85% of the companies that have carried out projects of this kind say that they are satisfied with the outcome and that, in most cases, the benefits are certainly above their expectations.
    Observatory Cloud Transformation
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    Infographics 04.14.2015

    Internet of Things: Innovation that creates Value

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    2014 was the decisive year for the Internet of Things, now a central element in business, and with the expectation of becoming an increasingly more dramatic phenomenon in the upcoming years.
    Observatory Internet of Things
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    Infographics 03.25.2015

    Growth of Social Business Collaboration

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    Companies can no longer rely on transactional systems for their business processes. The growing need to expand their computing power to the mutual sharing processes that take place between people engaged at work is spreading throughout large companies, and even starting to appeal to SMEs.
    Observatory Cloud Transformation
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