Publications

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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
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    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Report 10.12.2018

    Mobile Payment & Commerce Fasten your seatbelts!

    €190.00
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    Mobile Proximity Payment is taking its first concrete steps thanks to investments in communication and the entry into the Italian market of big international players. Mobile Commerce is winning an increasingly large slice of online purchases and now accounts for 25% of eCommerce transactions.
    Observatory Innovative Payments
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    Infographics 10.10.2018

    Cloud Transformation: evolving towards the agile organization with clouds

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    The Cloud is entering a new age of maturity, companies perceive its digital innovation enabling value and design their transformation path with increasing awareness. IT systems have become complex and technologically heterogeneous, evolving into Hybrid and Multi Cloud environments. This has introduced new challenges for companies that, to respond to change must reach the right level of technologic and organizational. agility.
    Observatory Cloud Transformation
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    Report 08.29.2018

    No one is missing (almost): The Smart Home opens its doors

    €110.00
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    In 2017 the market for Internet of Things solutions for Smart Homes in Italy grew significantly (+35% compared to 2016, reaching 250 million euros), although there are still many obstacles to overcome: installation of products, integration of the offer with valued services and the presence of established brands are the three points on which we need to work over the coming months.
    Observatory Internet of Things
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    Report 07.04.2018

    Tools and Safeguards for increasingly sustainable gaming: Data and analysis of the Online Gaming sector in Italy

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    The digitalization process, the upgrading of broadband connections and the growth in the number of smartphones have influenced consumer behaviour, shaping the development of the Online Gaming sector. The regulated market is growing, as it succeeds in taking more and more players away from illegal sites. It is also increasing awareness of social sustainability in the sector by enhancing tools to safeguard players.
    Observatory Online Gaming
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Report 04.13.2018

    Internet of Things: conncected or extinct!

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    2017 was a very positive year for the Internet of Things (IoT), both in Italy and worldwide, with businesses operating on a global scale creating internal departments and managerial roles dedicated to the IoT and showing a strong interest towards entrepreneurial initiatives, in view of open innovation.
    Observatory Internet of Things
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    Infographics 04.13.2018

    Internet of Things: connected or extinct!

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    2017 has been a very good year for the Internet of Things (IoT), both in Italy and at international level. We are increasingly convinced that what was the potentiality of this fascinating paradigm has now been transformed into essential elements that cannot be ignored by any players, in every sector.
    Observatory Internet of Things
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    Infographics 04.12.2018

    Safeguards and tools for more sustainable gaming: Data and analysis of the Italian Online Gaming sector

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    Social Sustainability has been a priority for some years now, not just for governments in developed countries, but also for companies operating in those countries. In the Online Gaming sector, this concept is reflected in a vast array of policies and procedures, including as part of the Responsible Gaming programs. In contrast to illegal gaming, safeguarding players from fraud and problematic gaming and the prevention of underage Gaming are the cornerstones of the regulated Italian framework, which, together with digitalisation, the enhancement of broadband connections and the growth in the number of smartphones, have influenced consumer behaviour and shaped the evolution of the sector.
    Observatory Online Gaming
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    Infographics 03.07.2018

    Mobile Payment & Commerce: Fasten your seatbelts!

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    2017 saw increasing curiosity and interest among Italians in Mobile Payment & Commerce. Mobile Proximity Payment started to become a reality due to investments made in advertising, and to the entry into the Italian market of some big international players. Mobile Commerce is taking an ever-increasing share of the online purchasing pie.
    Observatory Innovative Payments
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    Infographics 02.16.2018

    No one is missing (almost): The Smart Home opens its doors

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    In the course of 2017 the Smart Home market in Italy reached 250 million euros, registering a very high growth (+35% from 2016). Security, heating and connected appliance management drive the sector.
    Observatory Internet of Things
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    Infographics 02.01.2018

    Cloud Transformation: a PaaS for the future

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    Digital transformation is all over today's business models. In response, Cloud Computing is positioning itself as a game-changer in terms of cost and time-to-market for introducing new technologies. Companies must grasp the opportunity, not just adapting their information systems, but also skills and working methods.
    Observatory Cloud Transformation
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
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    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Infographics 11.28.2017

    Digital b2b: the basis for a digital Italy

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    The time has come to go beyond single project “silos”-type digitalisation, or single company, “monad”-type, digitalisation, to concentrate on a truly integrated digital ecosystem, “Digital B2B”, laying sound foundations for digital transformation within Italy.
    Observatory Digital B2b
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