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Publications

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    Report 06.06.2020

    Smart Home: Home is where the IoT is

    €190.00
    +vat
    The home is one of the most dynamic fields in IoT, with some of the highest market growth rates (+40% compared to 2018, now worth €520 million). But if we compare the absolute value with other countries such as Germany, the UK or France, Italy is still some way behind. Consumers are playing an increasingly important role: the level of awareness is growing, as is the number of users who install their own devices, and those who actually use the smart functions in objects they have purchased. This opens up considerable growth prospects for companies operating in this market.
    Observatory Internet of Things
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    Report 04.30.2020

    B2c eCommerce: The growth and innovation engine in Retail!

    €190.00
    +vat
    The importance of eCommerce in Italy continues to grow. Although it still accounts for “only” 7% of total purchases, it is responsible for over half of Retail growth. If well managed, the channel offers numerous growth opportunities to companies, both commercial and non-commercial.
    Observatory eCommerce B2c
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    Report 04.23.2020

    Cloud Transformation: the missing ingredients

    €190.00
    +vat
    The Cloud is increasingly taking on the role of digital transformation enabling technology and is preparing to be the means by which the entire organization will become more agile: but what are the missing ingredients to trigger a full Cloud Transformation?
    Observatory Cloud Transformation
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    Report 04.17.2020

    Strategic Data Science: time to grow up!

    €190.00
    +vat
    The Report provides an overview of the dynamics of the Analytics phenomenon in Italy, presents the market figures, data related to professional roles in Data Science, how small and medium businesses are approaching the topic and some data on the international startup scene.
    Observatory Big Data & Business Analytics
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    Report 05.10.2019

    Smart Home: Look who’s talking!

    €190.00
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    During 2018 the Smart Home market in Italy reached a value of €380 million, registering extremely high growth (+52% compared to 2017) in the wake of smart home speakers, which were finally launched on the Italian market.
    Observatory Internet of Things
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    Report 01.28.2019

    Big Data: Fast & Smart

    €190.00
    +vat
    The awareness of the opportunities that can be derived from Big Data Analytics has been in relentless growth for some years now. This Report provides an overview of the dynamics of the Analytics phenomenon in Italy, showing market figures, the key spending areas, the spread of Data Science skills. The Report also contains a study of SMBs and startups.
    Observatory Big Data & Business Analytics
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 10.10.2018

    Cloud Transformation: evolving towards the agile organization with clouds

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    The Cloud is entering a new age of maturity, companies perceive its digital innovation enabling value and design their transformation path with increasing awareness. IT systems have become complex and technologically heterogeneous, evolving into Hybrid and Multi Cloud environments. This has introduced new challenges for companies that, to respond to change must reach the right level of technologic and organizational. agility.
    Observatory Cloud Transformation
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    Report 04.26.2017

    Managing Cloud projects and the impact on IT management

    €110.00
    +vat
    Effectively introducing the Cloud within the company means embarking upon an evaluation procedure taking into consideration variables of different nature. In the course of the 2015 Research, the Cloud &ICT as a Service Observatory developed an analysis model called Cloud Project Framework that identifies technologic, organizational and business variables that are triggered when moving to as a Service information model from a traditional one and the critical aspects encountered when making this change.
    Observatory Cloud Transformation
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    Infographics 12.23.2016

    Fashion online: a trend-setting channel

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    In 2016 the eCommerce in Fashion market, what Italian consumers purchased from Italian and international sites, exceeds 1.8 billion euros, with an absolute value increase of 365 million euros (+25%) compared to 2015. In the product eCommerce sector Fashion is second only to technology and electronics: it counted for 6% in 2012 and today, in 2016, it is just under 10%.
    Observatory eCommerce B2c
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    Report 12.20.2016

    The cloud Journey towards hybrid information systems

    €110.00
    +vat
    ICT Departments are becoming more aware and are beginning to take a more mature approach to this topic and to understand the real repercussions for the corporate information system. Companies have invested 1.05 billion Euros to develop and update their existing infrastructural and application assets. In doing so, the use of Cloud services appears less improvised and more closely connected to corporate information system strategies of evolution. Investment for these enabling factors, which we know under the umbrella term “Cloud Enabling Infrastructure”, allow a hybrid information system to be created. This system combines the internal systems with the services offered by the Public Cloud and enhances the features and opportunities of both models.
    Observatory Cloud Transformation
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    Infographics 04.15.2016

    Internet of Things: the future is already here!

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    The growth rate of the Internet of Things market in Italy is excellent, reaching 2 billion euros at the end of 2015. Still too soon to say it has “exploded”, but “turning point” conditions are all in place.
    Observatory Internet of Things
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    Report 03.17.2016

    Cloud & ICT as a Service: Market Context

    €110.00
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    The shadows overhanging Cloud computing have vanished and now is a good time to act. Despite a 25% overall growth in Cloud computing with an estimated value of 1.51 billion Euros in 2015, organisations are still unable to grasp the enabling elements, reference models and main approaches linked to Cloud technology. We will begin by examining the choices that affect an organisation’s strategies in the Cloud field, what is changing in the ICT offer, how the offer is evolving to meet new company requirements, how intermediation and aggregation models for Cloud services have altered and what their level of maturity is.
    Observatory Cloud Transformation
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    Infographics 02.18.2016

    Mobile Payment & Commerce: engage your customers

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    With the entry of two great players – Apple in 2014 and Samsung in 2015 – the competitive Mobile Payment & Commerce framework has become even grander. At the same time, big steps have been made in consolidating technologic configurations, especially in the Mobile Proximity sector, with the improved definition of HCE architectures and tokenization solutions. Meanwhile, Mobile Remote Payment & Commerce has long since established the substantial aspects of IT configurations.
    Observatory Innovative Payments
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
    +vat
    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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