Publications

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    Report 04.30.2020

    B2c eCommerce: The growth and innovation engine in Retail!

    €190.00
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    The importance of eCommerce in Italy continues to grow. Although it still accounts for “only” 7% of total purchases, it is responsible for over half of Retail growth. If well managed, the channel offers numerous growth opportunities to companies, both commercial and non-commercial.
    Observatory eCommerce B2c
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

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    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Infographics 10.15.2018

    eCommerce B2c: the market increases, but does the value grow?

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    The growth of eCommerce B2c in Italy continues: the value of online purchases in 2018 exceeds 27.4 billion euros, with a 16% increase compared to 2017. In absolute value the market is worth 3.8 billion euros, the highest ever. In a context where eCommerce is increasingly relevant and the range of action is less restricted, doubts and questions on the business sustainability arise with increasing force. The most relevant: the market increases, but does the value for companies that have accepted this challenge grow accordingly? And for the Country system?
    Observatory eCommerce B2c
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    Infographics 06.07.2018

    Internet Media: full speed ahead, but, all ahead?

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    The growth of the Internet Media (advertising and pay) market in Italy, that in 2017 increased by 14%, keeps going. Internet advertising nearly reaches 2.7 billion euros (+13%), while the online consumption of online paid contents is still marginal and, even with the significant (+25%) growth registered, holds only 3% of the pay Media market.
    Observatory Internet Media
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    Infographics 12.23.2016

    Fashion online: a trend-setting channel

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    In 2016 the eCommerce in Fashion market, what Italian consumers purchased from Italian and international sites, exceeds 1.8 billion euros, with an absolute value increase of 365 million euros (+25%) compared to 2015. In the product eCommerce sector Fashion is second only to technology and electronics: it counted for 6% in 2012 and today, in 2016, it is just under 10%.
    Observatory eCommerce B2c
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    Infographics 12.20.2016

    Internet Media: without data everything is just a personal opinion

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    After many years of contraction, the Italian Media market (pay and advertising) closes 2015 at 15.3 billion euros, in line with 2014. Internet Media register the highest growth (+11%) reaching almost 2.3 billion euros. 95% of this market is closely linked to advertising; with an overall value of 2.15 billion euros, Internet consolidates its positions as second advertising media with a 29% share, behind Television, worth 49%. Also rising (+24%) are Internet Media paid contents (streaming video and music subscriptions and online news) but absolute values are still low (112 million euros in 2015).
    Observatory Internet Media
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    Infographics 02.18.2016

    Mobile Payment & Commerce: engage your customers

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    With the entry of two great players – Apple in 2014 and Samsung in 2015 – the competitive Mobile Payment & Commerce framework has become even grander. At the same time, big steps have been made in consolidating technologic configurations, especially in the Mobile Proximity sector, with the improved definition of HCE architectures and tokenization solutions. Meanwhile, Mobile Remote Payment & Commerce has long since established the substantial aspects of IT configurations.
    Observatory Innovative Payments
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    Report 02.12.2016

    B2C E-Commerce: Comparing the International and Italian Markets

    €110.00
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    Taking as a benchmark the major European markets (UK, Germany, France and Spain), the USA, and the major Far Eastern markets (South Korea and Japan), these show markedly higher penetration rates for e-commerce than Italy, and slightly lower growth rates. Compared to the emerging markets (Brazil, India and Russia), Italy has a somewhat higher penetration rate and a generally lower growth rate. Italy occupies an anomalous position, having a growth rate in line with more mature markets, but a penetration rate only slightly above that in emerging markets. In other words, a market that is neither very dynamic nor very mature, but holding as yet untapped potential.
    Observatory eCommerce B2c
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    Infographics 11.26.2015

    Digital agenda: no more excuses

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    The last 12 months have been rather exciting and full of surprises for the Italian Digital Agenda. While there has yet to be a jump in quality, the foundations have certainly been laid to reduce, at least in part, the gap between Italy and the countries that act as a reference point in Europe. The Observatory, in this year’s research, has worked on the evidence, models, tools and proposals that enable and accompany this digital transformation.
    Observatory Digital Agenda
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    Infographics 10.19.2015

    Social? Mobile? Multichannel? Sure, but the lifebloob of eCommerce in Italy is made of services and convenience.

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    The value if the E-commerce market in Italy reached 16.6 billion Euros in 2015, with a growth in absolute value of 2.2 billion Euros - over 16% - compared to 2014. The sector of goods bought online (up by 21%) is growing faster than that of services (up by 12%).
    Observatory eCommerce B2c
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    Report 09.15.2015

    Internet Media: Market overview and challenges for the Media Company

    €110.00
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    In 2014, the overall market of media closed the year at 15.2 billion Euros, a drop of 1% on 2013. The market of internet media is still growing, nearly at 2 billion Euros, therefore reaching 14% of all channels. Looking at the advertising part, the internet has been the second channel in terms of advertising for the last two years in Italy, having overtaken press in 2013. In 2015, it is potentially worth 30% of the total advertising market.
    Observatory Internet Media
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    Report 07.21.2015

    Mobile Banking: an app for everyone

    €110.00
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    Banks were among the first players to recognise that the diffusion of mobile devices was exceptionally far-ranging, while being those most affected by the changes in the field. This meant that they had to evolve in terms of their offer strategy, providing banking services calibrated to the upgraded profiles of their customers.
    Observatory Other
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    Infographics 06.04.2015

    Internet Advertising: almost 30% of the Market Share

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    In an overall Media market recording a downturn, in 2014, of 1% and which has lost 17% of its value since 2008, Internet Media have been bucking the trend with a growth of 12%. Looking at the advertising market alone, the value of internet is even greater: worth 27% in 2014, and expected to reach 30% in 2015. This growth is propelled by the most innovative elements, social media, video networks and mobile computing.
    Observatory Internet Media
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    Report 05.25.2015

    Mobile Payment & Commerce offer in Italy in 2014

    €110.00
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    Mobile remote payment & commerce still remains the main source of value in this market, with transactions worth 2.2 billion Euros in 2014, a growth of 55% (1.2 billion Euros in 2013). In the sector of mobile proximity payment & commerce, NFC has become the preferred technology for proximity/contactless payments and, as a consequence, the first commercial launches based on the SIM-based ecosystem have been taking place in Italy.
    Observatory Innovative Payments
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    Infographics 02.19.2015

    Mobile Payment & Commerce: no one is missing!

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    With all the interested players now entering the field, the conditions are right for fully developing the Mobile Payment & Commerce market, which has always been seen as a model with the great potential of upturning the classical world of payments and trade.
    Observatory Innovative Payments
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