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The importance of eCommerce in Italy continues to grow. Although it still accounts for “only” 7% of total purchases, it is responsible for over half of Retail growth. If well managed, the channel offers numerous growth opportunities to companies, both commercial and non-commercial.
Banks were among the first players to recognise that the diffusion of mobile devices was exceptionally far-ranging, while being those most affected by the changes in the field. This meant that they had to evolve in terms of their offer strategy, providing banking services calibrated to the upgraded profiles of their customers.
Mobile remote payment & commerce still remains the main source of value in this market, with transactions worth 2.2 billion Euros in 2014, a growth of 55% (1.2 billion Euros in 2013). In the sector of mobile proximity payment & commerce, NFC has become the preferred technology for proximity/contactless payments and, as a consequence, the first commercial launches based on the SIM-based ecosystem have been taking place in Italy.