Publications

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    Report 05.22.2020

    Internet of Things: Innovation starts here

    €190.00
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    In 2019 the Internet of Things market in Italy reached a value of €6.2 billion, with a growth rate of 24% compared to 2018, in line – in absolute terms – with the results from the previous year (+€1.2 billion). The growth rate is consistent with other western countries, which stands – according to most analysts – between 20% and 25%.
    Observatory Internet of Things
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    Report 04.30.2020

    B2c eCommerce: The growth and innovation engine in Retail!

    €190.00
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    The importance of eCommerce in Italy continues to grow. Although it still accounts for “only” 7% of total purchases, it is responsible for over half of Retail growth. If well managed, the channel offers numerous growth opportunities to companies, both commercial and non-commercial.
    Observatory eCommerce B2c
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    Report 01.16.2020

    Internet Media: Conquering new territory

    €190.00
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    How is the Media market faring in Italy? 2018 confirmed the importance of Internet channels in the digital Media market, in terms of both advertising revenue, worth €2.98 billion, and sales of paid media content, around €270 million.
    Observatory Internet Media
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    Report 11.27.2019

    Happy Birthday Internet (of Things)

    €190.00
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    2018 was a very positive year for the Internet of Things market in Italy. It maintained an excellent growth rate (+35%), to reach a value of €5 billion by end of year. Companies are showing increasing interest in the topic; creating internal departments and managerial roles dedicated to the IoT and taking business initiatives with an open innovation rationale.
    Observatory Internet of Things
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    Report 11.25.2019

    The Internet of Value Universe, through the Blockchain galaxies

    €190.00
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    Has the cryptocurrency bubble burst? 2018 was marked by a freefall of cryptocurrency values, referred to by the Blockchain community as the “crypto winter. But winter did not arrive for the technology behind cryptocurrencies; Blockchain continues to arouse a lot of interest among companies. The Blockchain & Distributed Ledger Observatory studied the phenomenon in all its components during 2018, starting with an analysis of Distributed Ledger systems, to move on to the more general concept of the “Internet of Value”.
    Observatory Blockchain & Distributed Ledger
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    Report 07.10.2019

    The store of the future. The place to be!

    €190.00
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    Physical stores are no longer just a place providing physical access to products, but have become open spaces, integrated with other digital channels oriented not only to transactions but also to relationships.
    Observatory Digital Innovation in Retail
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    Report 05.10.2019

    Smart Home: Look who’s talking!

    €190.00
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    During 2018 the Smart Home market in Italy reached a value of €380 million, registering extremely high growth (+52% compared to 2017) in the wake of smart home speakers, which were finally launched on the Italian market.
    Observatory Internet of Things
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    Report 05.02.2019

    Companies and startups in the digital transformation tornado: the search for innovation

    €190.00
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    Digital Innovation priorities for companies in 2019 and the scenario of hi-tech startups funded in Italy.
    Observatory Digital Transformation Academy, Hi-Tech Start-up, Startup Intelligence
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    Report 12.13.2018

    B2c eCommerce: the market is growing, but does the value increase?

    €190.00
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    In a context where eCommerce is increasingly relevant and with a less restricted range of action, doubts and questions regarding the sustainability of the business now come clearly to light. The most important: the market is growing but does the value for companies that have accepted this challenge increase at the same time? And for the Country System?
    Observatory eCommerce B2c
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    Report 11.13.2018

    Internet Media: full speed ahead, but, all ahead?

    €190.00
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    2017 confirmed the importance of the Internet channel for the Media market as regards both the advertising component and the distribution of premium content. For online advertising income, growth dynamics are relevant, even if the sector is in the hands of a small number of players.
    Observatory Internet Media
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    Report 08.29.2018

    No one is missing (almost): The Smart Home opens its doors

    €110.00
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    In 2017 the market for Internet of Things solutions for Smart Homes in Italy grew significantly (+35% compared to 2016, reaching 250 million euros), although there are still many obstacles to overcome: installation of products, integration of the offer with valued services and the presence of established brands are the three points on which we need to work over the coming months.
    Observatory Internet of Things
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    Report 04.13.2018

    Internet of Things: conncected or extinct!

    €190.00
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    2017 was a very positive year for the Internet of Things (IoT), both in Italy and worldwide, with businesses operating on a global scale creating internal departments and managerial roles dedicated to the IoT and showing a strong interest towards entrepreneurial initiatives, in view of open innovation.
    Observatory Internet of Things
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    Report 03.28.2018

    Retail of the future, between tradition and innovation

    €190.00
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    Digital innovation is bringing profound changes to traditional Retail, and the industry needs to come up with a plan to transform the relationship between business and consumers in an omnichannel context.
    Observatory Digital Innovation in Retail
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    Report 01.16.2018

    B2C e-commerce market in Italy: we need vison, courage and perseverance!

    €190.00
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    B2C e-commerce is gradually taking on a more relevant role and its scope is becoming less restricted and circumscribed. This is increasingly the case in the Italian market, even though B2C e-commerce in this country has yet to reach a level of maturity that exists in other more developed markets abroad. In 2017, the Italian e-commerce demand grew by 17%, the number of web shoppers went up by 10% and its share of overall retail purchases now stands at 5.7%.
    Observatory eCommerce B2c
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    Report 10.30.2017

    Internet Media: it's time to measure up!

    €190.00
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    The advertising segment is worth 2.36 billion euros and is driving the Internet Media market, which grew by 11% in 2016. Internet Advertising is up against a challenge of its own. To take a leap in quality and attract more money, it must be prepared to parade its efficiency.
    Observatory Internet Media
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