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    Report 01.11.2016

    Overview of Digital Innovation in Retail: in search of value

    €110.00
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    Retailers face a series of challenges. On the one side, Italian consumers are ever more digitally aware, on the other increasingly burdensome management of back-end processes, due in part to the greater range on offer and in part to the shorter average life-cycle of the products. In this complex and constantly evolving scenario, digital innovation can help retailers to respond more effectively to consumer requirements and design processes that are more efficient.
    Observatory Digital Innovation in Retail
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